Perry Marshall


Books by Perry Marshall


9781599185057

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

Available in: Paperback
Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market -- then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace. With the included tools they'll see exactly how much money they're leaving on the table, and how to put it back in their pockets. Sellers will identify untapped markets, high-profit opportunities and incremental improvements, gaining time and greater profit potential. Supported by online tools from Marshall, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one's natural selling assets, this timeless guide promises to change the game for seasoned and novice marketers and sellers.
9781940363806

Evolution 2.0: Breaking the Deadlock Between Darwin and Design

Available in: Hardcover
In the ongoing debate about evolution, science and faith face off. But the truth is both sides are right "and" wrong.
In one corner: Atheists like Richard Dawkins, Daniel Dennett, and Jerry Coyne. They insist evolution happens by blind random accident. Their devout adherence to Neo-Darwinism omits the latest science, glossing over crucial questions and fascinating details.
In the other corner: Intelligent Design advocates like William Dembski, Stephen Meyer, and Michael Behe. Many defy scientific consensus, maintaining that evolution is a fraud and rejecting common ancestry outright.
There is a third way. "Evolution 2.0" proves that, while evolution is not a hoax, neither is it random nor accidental. Changes are targeted, adaptive, and aware. You ll discover:
How organisms re-engineer their genetic destiny in real time
Amazing systems living things use to re-design themselves
Every cell is armed with machinery for editing its own DNA
The five amazing tools organisms use to alter their genetics
70 years of scientific discoveriesof which the public has heard virtually nothing!
Perry Marshall approached evolution with skepticism for religious reasons. As an engineer, he rejected the concept of organisms randomly evolving. But an epiphanythat DNA is code, much like data in our digital agesparked a 10-year journey of in-depth research into more than 70 years of under-reported evolutionary science. This led to a new understanding of evolutionan evolution 2.0 that not only furthers technology and medicine, but fuels our sense of wonder at life itself.
This book will open your eyes and transform your thinking about evolution and God. You ll gain a deeper appreciation for our place in the universe. You ll see the world around you as you ve never seen it before.
"Evolution 2.0" pinpoints the central mystery of biology, offering a multimillion dollar technology prize at naturalcode.org to the first person who can solve it.
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9781599186115

Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes

Available in: Paperback
"Covering the latest and breaking news in Facebook advertising, the second edition introduces revised, expanded and new chapters covering Fundamentals, Newsfeed ads, Sidebar ads, and BIG data. Plus, advertisers are taken further than Facebook itself. Marshall and co-authors provide priceless insight into the audience, exploring what was happening before the visitor clicked on an ad and what needs to happen after--10 seconds later, 10 minutes later and in the following days, and weeks"--
9781599185422

Ultimate Guide to Google Adwords: How to Access 100 Million People in 10 Minutes

Available in: Paperback
Google processes nearly 6 billion searches every day--making it a powerful advertising medium your business can't afford to ignore.
Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't.
This latest edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google's Product Listing Ads, as well as an introduction to Google's Universal Analytics.
You'll learn how to:
Master Enhanced Campaigns, Google Shopping Campaigns, and Google Analytics
Implement flexible bid strategies that keep you on budget
Triple traffic with Google's Display Network
Profit using local advertising
Corner the second largest search engine with YouTube ads
Avoid costly mistakes made by most Google advertisers
Chisel your way into tough markets
Write killer advertising and website copy that gets clicks
Determine what is and isn't working with Google's AdWords