Jeffrey J Fox


Books by Jeffrey J Fox


9780471659501

The Dollarization Discipline: How Smart Companies Create Customer Value...and Profit from It

Available in: Hardcover
How companies turn value-added into real profits The Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and services. Too often, when companies compete using conventional sales and marketing approaches, they force customers to make financial decisions (how much to spend), based on non-financial arguments (product features and benefits). On this playing field, the company that can show true financial advantage in real dollars and cents wins every time. This book offers a step-by-step strategy for doing just that. Every day, good companies suffer because they create value for customers but aren't able to keep their fair share. This is because most marketers can't fully explain the value customers get from their products, and the argument falls to the lowest common denominator-price. The solution is an approach to sales and marketing that goes beyond articulating features and benefits, but calculates the monetary value a customer receives from a product or service. This enables the seller to price the product as a true reflection of its value-and also let's the seller prove it to the customer! With real case studies and detailed, step-by-step guidance on effective dollarization, The Dollarization Discipline finally offers a practical, straightforward way for marketers and business leaders to prove the value of their "value-added." Jeffrey J. Fox (Gilford, New Hampshire) is the founder and President of Fox & Company, Inc., a marketing consulting firm. Fox is also the author of the bestsellers How to Become a CEO, How to Become a Rainmaker, and How to Become a Great Boss. Richard C. Gregory (Farmington, Connecticut) is a Senior Consultant with Fox & Company.
9780786865963

Don't Send a Resume: And Other Contrarian Rules to Help Land a Great Job

Available in: Hardcover
Following the success of the national bestseller How To Become CEO, Fox lays down the rules on landing a dream job. Easy to read with inspiring advice, this book claims success with rules such as looking like a player, don't ask for directions, make a big splash and keeping mum in most interviews.
9780470408544

How to Be a Fierce Competitor: What Winning Companies and Great Managers Do in Tough Times

Available in: Hardcover
From best-selling author Jeffrey J. Fox, how the savvy see opportunity -- and capitalize on it

Economic downturns separate the winning companies from the struggling. And as best-selling author Jeffrey J. Fox shows, tough times also give solid companies, strong managers, and potential rainmakers the opportunity to seize market share. In this eminently readable, practical resource for business leaders and managers, Fox explains exactly "how" the savvy few who rise to the top stay focused and alert, get new market share, hire good recently fired talent, increase investments into customer service, speed innovation, train all customer facing people, make acquisitions, get rid of underperformers, build brand names, pay for measurable performance, and lots more.

Potential rainmakers, CEOS, marketing superstars, and great bosses have long turned to Jeffrey J. Fox for advice. Now he shows exactly what to do to weather any climate.

9781119116523

How to Be a Fierce Competitor: What Winning Companies and Great Managers Do in Tough Times

Available in: Paperback
From best-selling author Jeffrey J. Fox, how the savvy see opportunity -- and capitalize on it

Economic downturns separate the winning companies from the struggling. And as best-selling author Jeffrey J. Fox shows, tough times also give solid companies, strong managers, and potential rainmakers the opportunity to seize market share. In this eminently readable, practical resource for business leaders and managers, Fox explains exactly "how" the savvy few who rise to the top stay focused and alert, get new market share, hire good recently fired talent, increase investments into customer service, speed innovation, train all customer facing people, make acquisitions, get rid of underperformers, build brand names, pay for measurable performance, and lots more.

Potential rainmakers, CEOS, marketing superstars, and great bosses have long turned to Jeffrey J. Fox for advice. Now he shows exactly what to do to weather any climate.

9780786868230

How to Become a Great Boss: The Rules for Getting and Keeping the Best Employees

Available in: Hardcover
A national bestselling author is back to outfox the competition, this time with counterintuitive advice on how to become, and remain, a great boss.
9780786868247

How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register

Available in: Hardcover
With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'--this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative--and often counterintuitive--advice and features such unforgettable fundamentals as:
Make a big splash, instead of a lot of little ripples Always have a pipeline to the president Own a market, not a mill The long and short definitions of marketingThere are also provocative 'Instant Marketing Superstar' challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it's more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace.
9780786865956

How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients

Available in: Hardcover, Compact Disc, Other
Filled with smart tips given in the Fox signature style, this hard-hitting collection of sales advice shows how to woo, pursue, and finally win any customer.
9780786864379

How to Become CEO: The Rules for Rising to the Top of Any Organization

Available in: Hardcover
In How to Become CEO, consultant Jeffrey Fox has written an insightful handbook of traits to develop for all generations of CEO aspirants - or for anyone who wants to get ahead in today's business world. Open it to any page and find a short, provocative piece of brutally honest advice written in a conversational tone. Each of the seventy-five "rules" focuses on a specific action that should be taken, a trait that needs to be developed, or a prohibition to follow. The words never and always are used frequently. These are smart, no-nonsense business messages that are meant to be revisited in your rise to the top. Anyone looking to climb the corporate ladder will be grateful for Fox's direct, pithy advice - the essentials to follow if you want to reach the top.
9781459611672

Rain (Large Print 16pt)

Available in: Paperback Large Print
RAIN is the first business parable written by bestselling business book author Jeffrey J. Fox. The parable follows a young New England paperboy, named Rain, as he learns the business of being in business and quickly becomes the best paperboy in town. Through a series of humorous poignant vignettes, Jeff illustrates forty rainmaker business l...
9780470408537

Rain: What a Paperboy Learned about Business

Available in: Hardcover
This business parable follows a young New England paperboy named Rain as he learns the business of being in business. Through a series of humorous poignant vignettes, Fox illustrates 40 "rainmaker" lessons that can be applied to any business.
9781401301576

Secrets of Great Rainmakers: The Keys to Success and Wealth

Available in: Hardcover
A bestselling business book guru offers rainmaking wisdom and advice from topprofessionals so that readers can apply their winning principles to their owncareers.
9780071794985

The Transformative CEO: Impact Lessons from Industry Game Changers

Available in: Hardcover
Bestselling author Jeffry Fox literally wrote the book on How to Become a CEO, and radio talk show host Robert Reiss has interviewed several of the worlds top CEOs. In The Successful CEO Mind, they have boiled down the characteristics it takes to become a transformative CEOthe kind that takes problems and transforms them into opportunities for growth and profit. With research based on first-hand interviews with superstar CEOs, this book provides valuable strategies that any manager, business owner, or executive can use.