Books by Linda Bernardi
Why companies need to move away from a "product first" orientation to pursuing innovation based on customer need.
"Smart" devices, big data, predictive analytics, cloud computing, the social enterprise-none of these world-changing innovations would have come to pass without a Culture of Disruption that allowed fertile minds to challenge conventional wisdom, take risks and boldly bring new technologies to light. In Provoke, "innovation provocateur," entrepreneur and strategist Linda Bernardi reveals the discomfort with which corporations, boards of directors, investors and academics regard disruptive ideas-and why embracing this discomfort to create a Culture of Disruption is the only way that business can innovate and revitalize the global economy. In this candid, insightful book, Linda-a pioneer in fields like data analytics, digital marketing and the social enterprise-pulls back the curtain on the "innovation ecosystem" to take the major players to task. Among the issues that fall into her sights: Why companies utterly deny the disruptive impact of new technologies until their business model is on life support... How venture investors are playing Las Vegas roulette by throwing huge money at companies that can't justify it... The myth that companies can become innovators through acquisitions... How the arrogance of many entrepreneurs dooms their companies before they even launch... Why Innovation-Based Leadership is the key to everything... In Provoke, Linda asserts that only by creating a deliberate collaborative, global Culture of Disruption, in which all the players support unconventional thinking and the work of passionate innovators, can we lay the groundwork for our economic future."