Books by Carmine Gallo
"As technology threatens to displace countless jobs and skills, the ability to communicate is becoming more important than ever. This book is full of examples to help you get better at transporting your thoughts and emotions into the minds of other people." --Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg
How to get to master the art of persuasion--from the bestselling author of Talk Like TED.
Ideas don't sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field, having a good idea isn't good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a "soft" skill--it is the human edge that will make you unstoppable, irresistible, and irreplaceable--earning you that perfect rating, that fifth star.
In Five Stars, Carmine Gallo, bestselling author of Talk Like TED, breaks down how to apply Aristotle's formula of persuasion to inspire contemporary audiences. As the nature of work changes, and technology carries things across the globe in a moment, communication skills become more valuable--not less. Gallo interviews neuroscientists, economists, historians, billionaires, and business leaders of companies like Google, Nike, and Airbnb to show first-hand how they use their words to captivate your imagination and ignite your dreams.
In the knowledge age--the information economy--you are only as valuable as your ideas. Five Stars is a book to help you bridge the gap between mediocrity and exceptionality, and gain your competitive edge in the age of automation.
In Five Stars, you will also learn:
-The one skill billionaire Warren Buffett says will raise your value by 50 percent.
-Why your job might fall into a category where 75 percent or more of your income relies on your ability to sell your idea.
-How Airbnb's founders follow a classic 3-part formula shared by successful Hollywood movies.
-Why you should speak in third-grade language to persuade adult listeners.
-The one brain hack Steve Jobs, Leonardo da Vinci, and Picasso used to unlock their best ideas.
The Storyteller's Secret: From Ted Speakers to Business Legends, Why Some Ideas Catch on and Others Don'tAvailable in: Paperback, Hardcover
Connect with Your Customers. Anytime. Anywhere.
"One million new users per month. Twenty-three check-ins per second." Millions of people in every city, in every country, on every continent, and even from the Space Station are vying to become mayors of their favorite shopping locations. What is foursquare and why has it become the hottest customer magnet ever conceived?
Foursquare is a social, mobile networking app that empowers customers to check in at businesses and share their locations with friends through smartphones and PDAs. A pioneer in location-based services (LBS), foursquare invites your customers to experiment, to compete, to share, and to have deeper, more meaningful interactions with your products and services.
Internationally bestselling author Carmine Gallo not only has had unprecedented first-hand access to foursquare s founders, he also has interviewed dozens of business owners and marketers who have revolutionized their businesses through "The Power of foursquare." You ll discover the ice-cream chain that heated up sales dramatically, the nonprofit organization that raised $50,000, and the matchmaker who owes her entire business to foursquare. You ll learn from fascinating case studies of major companies with active foursquare partnerships, including: The American Red Cross Jimmy Choo, London Chili s Grill & Bar Bravo NASA RadioShack
Your customers are out there, constantly searching for places to go, games to play, and things to buy. Leverage "The Power of foursquare" and your customers will be in constant competition with each other over who loves your products and services the most.
Praise for "The Power of foursquare"
The power to reach buyers at the exact time and the exact place they re looking for what you offer has massive implications for all kinds of businesses worldwide. Carmine Gallo expertly shows you how to tap into the foursquare revolution, and he does it with a practical approach you can put to work in your business right now. There s an epic swarm and it s time for you to check in!
DAVID MEERMAN SCOTT, bestselling author of "Real-Time Marketing & PR"
In real estate, it s always been about location, location, location. This book will show you why now it s important for everyone.
MATTHEW SHADBOLT, Director of Interactive Product & Marketing, The Corcoran Group
Gallo gets it. By using case studies from around the world, he captures the fun and the opportunity of using foursquare. I greatly enjoy Gallo s stories of the amazing people and businesses that I know are doing it right!
NATHAN BONILLA-WARFORD, Tampa eye doctor, founder, Foursquare Day"