Sally Hogshead


Books by Sally Hogshead


9780062206480

Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist

Available in: Hardcover

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior fascination and how businesses, products, and ideas can become irresistible to consumers.

In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?

Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.

Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:

Which brand of frozen peas you pick in the case

Which city, neighborhood, and house you choose

Which profession and company you join

Where you go on vacation

Which book you buy off the shelf

Structured around the seven languages of fascination Hogshead has studied and developed power, passion, innovation, alarm, mystique, prestige, and alert Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating and more successful."

9780062230690

How the World Sees You: Discover Your Highest Value Through the Science of Fascination

Available in: Hardcover

Sally Hogshead believes the greatest value you can add is to become more of yourself.

Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award.

She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History.

The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

9780061714702

Fascinate: Your 7 Triggers to Persuasion and Captivation

Available in: Hardcover
Hogshead explores what triggers fascination, and goes on to reveal how certain companies, products, and ideas can put those triggers to use.