Barry Nalebuff

Books by Barry Nalebuff


Mission in a Bottle: The Honest Guide to Doing Business Differently - And Succeeding

Available in: Hardcover
In an incredibly fun and accessible two-color graphic-book format, the cofounders of Honest Tea tell the engaging story of how they created and built a mission-driven business, offering a wealth of insights and advice to entrepreneurs, would-be entrepreneurs, and millions of Honest Tea drinkers about the challenges and hurdles of creating a successful business--and the importance of perseverance and creative problem-solving.
Seth Goldman and Barry Nalebuff began Honest Tea fifteen years ago with little more than a tea leaf of an idea and a passion to offer organic, freshly brewed, lightly sweetened bottled tea. Today Honest Tea is a rapidly expanding national brand sold in more than 100,0000 grocery stores, restaurants, convenience stores and drugstores across the country. The brand has flourished as American consumers move toward healthier and greener lifestyles.

The Art of Strategy: A Game Theorist's Guide to Success in Business and Life

Available in: Paperback
This lively introduction to game theory offers the myriad ways it can lead to success in business and in life. "I am hard pressed to think of another book that can match the combination of practical insights and reading enjoyment."--Steven Levitt, author of "Freakonomics."

Why Not?: How to Use Everyday Ingenuity to Solve Problems Big and Small

Available in: Paperback, Hardcover
Two academics present this primer for fresh business thinking, showing readers how to use everyday ingenuity to solve problems big and small with simple techniques for generating solutions to existing problems. Illustrations.