Elizabeth Marshall


Books by Elizabeth Marshall


9780470237908

The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite

Available in: Hardcover
Selling is the number one function of a business. However, the traditional sales model, including the typical jargon and tactics, is outdated and in need of a serious makeover. This work instructs readers how to stop blindly following the traditional sales model and start leveraging the power of collaboration.