Shama Hyder


Books by Shama Hyder


9781942952251

Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age

Available in: Hardcover, eBook
Searching for clarity amidst the chaos of digital marketingplus better ROI?
Today's online ecosystem can be summed up in one word: overwhelming. With new social media platforms popping up all the time and new technologies disrupting even the most reliable marketing strategies, business and nonprofit leaders and marketers are faced with the challenge of getting ahead in an environment that makes it seem impossible to keep up.
Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age will help you figure out what s important and what can safely be set aside. No matter your industry, if want to gain momentum for your marketing effortsalong with the just rewardsMomentum is the resource you ve been waiting for. Based on her experience as CEO of The Marketing Zen Group and her work with clients ranging from small businesses to Fortune 500 companies, Shama Hyder cuts through the complexity and explains the five essential principles required to develop a successful marketing plan that will withstand the digital world s constant changes and result in real ROI:
agility through analytics
customer focus
integration
content curation
cross-pollination
Momentum will not only demystify the marketing landscape, but also show you how to spot opportunities to grow your organization and brand more easily and with more consistent results than you may have thought possible. Whether you re a young business or an established company, Momentum will teach you how to thrive.
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9781937856151

The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

Available in: Paperback, eBook
The Ultimate Primer and How-To Guide for Social Media Marketing
In the two years since the first edition became a global bestseller, the world of social media has grown and changed enough to require an updated guide.
Whether you use social media now or not, people are already talking about your company online. By becoming part of the conversation in a more meaningful way, you can start connecting directly to your customers and clients and finding new ones right away with ease and efficiency.
Social media marketing isn't like traditional marketing--and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Kabani, social media expert and president of The Marketing Zen Group (MarketingZen.com), teaches you the "Zen" of using social media tools to find your own marketing nirvana.
With a foreword by New York Times bestselling author Chris Brogan and updated content on Google+, online advertising, SEO, and more, the newest edition of The Zen of Social Media Marketing gives you:
- A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page
- A proven process to attract followers and fans and convert them into customers and clients
- The latest updates and step-by-step guidelines for Facebook, Twitter, LinkedIn, Google+, and group-buying sites such as Groupon and LivingSocial
- Tips on why, when, and how to use online advertising
- Essential advice on content marketing and targeted tactics to enhance your SEO
- New information on why self-expression is the true driver of social media use and how to leverage it for your business
- Insights from dozens of leading online marketers and entrepreneurs, with strategies for success
9781942952060

The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

Available in: Paperback, eBook
The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named Social media s zen master of marketing by Entrepreneur magazine and One of LinkedIn s Top Voices in Marketing & Social in 2015
In 2001, at the dawn of the millenniumand the digital marketing agethe first edition of The Zen of Social Media Marketing became a global hit. In the ensuing years, updated editions helped even more marketers, entrepreneurs, students, and professionals of all types navigate the sometimes-stressful world of social media. Now, this new, fully updated edition offers timely insight to the ways social media marketing has changed and specific steps to show you exactly how to thrive and profit with ease and efficiency.
Whether you re a novice, struggler, or mastery-seeker, you already know that engaging in social media is no longer optional. People are talking about your company online and you need to be part of those conversations. However, social media marketing isn t like traditional marketingand treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Hyder, social media expert and president of The Marketing Zen Group, teaches you the Zen of using social media tools to find your own marketing nirvana.
The newest edition of The Zen of Social Media Marketing gives you:
- A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page
- A proven process to attract followers and fans and convert them into customers and clients
- The latest social media trends and step-by-step guidelines for sites and apps such as Instagram, Pinterest, Snapchat, and more
- Innovative tips for mobile design
- Essential advice on content marketing, email marketing, video, and targeted tactics to enhance your SEO
- All-new information on why, when, and how to use online advertising
- Why self-expression is the true driver of social media use and how to leverage it for your business
- Insights from dozens of leading online marketers and entrepreneurs, with strategies for success
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