Sympathetic, good-for-nothing Rosso Fiorentino leaves the beautiful Italian Riviera to follow the woman he loves to America, and soon finds himself the hero of a darkly funny tale when his improbable business plan becomes the rage on Wall Street.

Rosso Fiorentino, a charming loser who dreams of becoming a writer, falls in love with Chloé, a brilliant young woman with a troubled past. They meet in India, where famous Italian novelist the Maestro has decided to spend his last days. They cross paths again in Portofino, and Rosso, following the Maestro's injunction to finally do something worthwhile with his life, enlists the help of his friends, a baker and a street peddler, to follow Chloé to America and sell focaccia on the streets of New York. While Rosso struggles to make a living with odd jobs, Chloé, now armed with a law degree from Chicago, gets hired by a top Wall Street firm.

Rosso is eventually able to achieve his dream, opening a little bakery in Queens, followed by a second on Broadway. The business is an instant success. The banks start throwing money at him, and overnight the company undergoes the largest IPO in U.S. history. At least until the bubble bursts and all plays out in a New York courtroom.

This modern fairy tale about ambition, hubris, love, and redemption exposes the absurdity of the 2008 global meltdown, and foreshadows the future, all with scintillating wit.