The 1% Windfall: How Successful Companies Use Price to Profit and Grow
By Rafi Mohammed
"This breakthrough 'how to' book offers a practical and comprehensive framework that shows companies how to use price to drive profits from diverse customer segments in offensive and defensive (recession, inflation, and new competitor) situations." -- Richard Spaulding, Member of the Board of Directors, Scholastic Corporation
Rafi Mohammed, author of The Art of Pricing, shows businesses how to reap financial windfalls and sustain growth using the underexploited and often overlooked strategy of setting prices.
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NEWS & OPINION: Todd Sattersten's Top 10 Business Books of 2010
Posted December 28, 2010, 10:21 PM with category of Management & Workplace Culture
Business book expert (and former president of 800-CEO-READ) Todd Sattersten has picked his top 10 business books of the year. We agree heartily with his list--a mix of big idea books and practical methodology--and think that you can't go wrong choosing any of these fine books as a blueprint for your business goals in 2011.
Todd's Top 10:
Drive by Dan Pink
Switch by Chip and Dan Heath
Linchpin by Seth Godin
Rafi Mohammed's The 1% Windfall
William Poundstone's Priceless
Youngme Moon: Different
Lisa Gansky: The Mesh
The Big Short by Michael Lewis
Steven Johnson: Where Good Ideas Come From
Gamestorming: by Dave Gray, Sunni Brown, and James Macanufo
Click over to Todd's blog to read more about each of his picks.
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eBook
Price:
$27.99/ea
1 $27.99 9780061684326 No volume discount available.
About the Hardcover
Publisher | HarperBusiness |
Publish date | 03/16/2010 |
Pages | 224 |
ISBN-13 | 9780061684326 |
ISBN-10 | 0061684325 |
Language | English |
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