The 1% Windfall: How Successful Companies Use Price to Profit and Grow

"This breakthrough 'how to' book offers a practical and comprehensive framework that shows companies how to use price to drive profits from diverse customer segments in offensive and defensive (recession, inflation, and new competitor) situations." -- Richard Spaulding, Member of the Board of Directors, Scholastic Corporation

Rafi Mohammed, author of The Art of Pricing, shows businesses how to reap financial windfalls and sustain growth using the underexploited and often overlooked strategy of setting prices.

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NEWS & OPINION: Todd Sattersten's Top 10 Business Books of 2010

Business book expert (and former president of 800-CEO-READ) Todd Sattersten has picked his top 10 business books of the year. We agree heartily with his list--a mix of big idea books and practical methodology--and think that you can't go wrong choosing any of these fine books as a blueprint for your business goals in 2011. Todd's Top 10: Drive by Dan Pink Switch by Chip and Dan Heath Linchpin by Seth Godin Rafi Mohammed's The 1% Windfall William Poundstone's Priceless Youngme Moon: Different Lisa Gansky: The Mesh The Big Short by Michael Lewis Steven Johnson: Where Good Ideas Come From Gamestorming: by Dave Gray, Sunni Brown, and James Macanufo Click over to Todd's blog to read more about each of his picks. Read more

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