The $10 Trillion Prize: Captivating the Newly Affluent in China and India
In The $10 Trillion Prize, bestselling author Michael J. Silverstein and his The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the world's biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it's estimated that by 2020, consumers in China and India will generate about $10 trillion of total annual revenue for companies selling to them.
BESTSELLERS: The 800-CEO-READ Bestsellers of 2012
Posted December 31, 2012, 5:41 PM with category of Management & Workplace CultureWe move a whole lot of business books around the world from our humble offices here in Milwaukee, Wisconsin. We’ve now compiled the numbers for the entire year, and are happy to announce the bestsellers of 2012. Read more
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