The $10 Trillion Prize: Captivating the Newly Affluent in China and India

By Carol Liao, David Michael, Michael J Silverstein, Abheek Singhi
In The $10 Trillion Prize, bestselling author Michael J. Silverstein and his The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the world's biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it's estimated that by 2020, consumers in China and India will generate about $10 trillion of total annual revenue for companies selling to them.


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ISBN: 9781422187050

About the Hardcover

Publisher Harvard Business School Press
Publish date 10/02/2012
Pages 314
ISBN-13 9781422187050
ISBN-10 1422187055
Language English

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