The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value

By Thomas Barta, Patrick Barwise

WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER?

The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you'll learn how to:

- MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities.
- MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience.
- MOBILIZE YOUR TEAM: Build and align a winning marketing team.
- MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions.

By zeroing in on the value creation zone (-V-Zone-)--the all-important overlap between your company's and customers' needs--you'll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. It's a leadership book for marketers, using the latest research on what works--and what doesn't--in marketing's digital age.

BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.





    SHARE THIS
Embedicon
 
9781259834714
eBook

  Choose a format

Price: $24.00/ea
LIST PRICE: $30.00

Bulk Hardcover Non-returnable Discounts
Quantity Price Discount
1 - 24 $24.00 20%
25 - 99 $21.00 30%
100 - 499 $19.50 35%
500 - 999 $18.90 37%
ISBN: 9781259834714

About the Hardcover

Publisher McGraw-Hill Education
Publish date 09/23/2016
Pages 240
ISBN-13 9781259834714
ISBN-10 1259834719
Language English

Need 1000 or more?

Additional discounts may be available for print books. We also offer pricing for RETURNABLE orders. Please call 1-800-236-7323 or email us to request a quote.


Interested in eBooks?

If you would like pricing and availability on eBooks (25 copy minimum/US billing only), click the link below to send an email directly to our trusted digital distribution partner, BookShout.
Request a quote for eBooks

Other questions about eBooks can be directed to support@800ceoread.com.