140 Characters: A Style Guide for the Short Form
By Dom Sagolla
The advent of Twitter and other social networking sites, as well as the popularity of text messaging, have made short-form communication an everyday reality. But expressing yourself clearly in short bursts-particularly in the 140-character limit of Twitter-takes special writing skill.
In "140 Characters, " Twitter co-creator Dom Sagolla covers all the basics of great short-form writing, including the importance of communicating with simplicity, honesty, and humor. For marketers and business owners, social media is an increasingly important avenue for promoting a business-this is the first writing guide specifically dedicated to communicating with the succinctness and clarity that the Internet age demands.Covers basic grammar rules for short-form writingThe equivalent of Strunk and White's "Elements of Style" for today's social media-driven marketing messagesHelps you develop your own unique short-form writing style
"140 Characters" is a much-needed guide to the kind of communication that can make or break a reputation online.
NEWS & OPINION: Top International Best Sellers: July 2010
1 $17.95 9780470556139 No volume discount available.
About the Paperback
|Publisher||John Wiley & Sons|