140 Characters: A Style Guide for the Short Form

By Dom Sagolla
Make the most of your messages on Twitter, Facebook, and other social networking sites

The advent of Twitter and other social networking sites, as well as the popularity of text messaging, have made short-form communication an everyday reality. But expressing yourself clearly in short bursts-particularly in the 140-character limit of Twitter-takes special writing skill.

In "140 Characters, " Twitter co-creator Dom Sagolla covers all the basics of great short-form writing, including the importance of communicating with simplicity, honesty, and humor. For marketers and business owners, social media is an increasingly important avenue for promoting a business-this is the first writing guide specifically dedicated to communicating with the succinctness and clarity that the Internet age demands.Covers basic grammar rules for short-form writingThe equivalent of Strunk and White's "Elements of Style" for today's social media-driven marketing messagesHelps you develop your own unique short-form writing style

"140 Characters" is a much-needed guide to the kind of communication that can make or break a reputation online.


NEWS & OPINION: Top International Best Sellers: July 2010

Posted August 24, 2010, 3:45 PM with category of Management & Workplace Culture
I cannot imagine why I have not posted this before - I am greatly ashamed at myself for allowing almost a WHOLE month go by without any of you knowing what people across seas, valleys, mountains and portages were reading in July!  I guess it could be because I've been so busy this summer - going to the various Festivals in Milwaukee, seeing Rufus Wainwright in concert, visiting family and friends in neighboring Green Bay and Madison. . Read more


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About the Paperback

Publisher John Wiley & Sons
Publish date 10/01/2009
Pages 179
ISBN-13 9780470556139
Language English