The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

By Al Ries, Jack Trout (Joint author)
The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations.


NEWS & OPINION: 22 Immutable Laws of Software Marketing

Posted June 9, 2004, 2:13 PM with category of Marketing & Sales
Eric Sink is paying tribute to a marketing classic. Each workday this month, he is posting his ode to each of The 22 Immutable Laws of Marketing by Al Ries. Eric is a programmer, so each of his posts is a law applied to the software industry. Read more

NEWS & OPINION: Interview with Ries

Posted May 21, 2004, 4:22 PM with category of Marketing & Sales
Kevin Dugan at the Strategic Public Relations blog has posted an interview he did with Al Ries. They are talking about the new book by Al and Laura Ries called The Origin of Brands. If there is any chance that you are reading this blog and don't know who Al Ries is, I'll give you a few of hints: Positioning, The 22 Immutable Laws of Marketing, The Fall of Advertising and the Rise of PR. Read more


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ISBN: 9780887306662

About the Paperback

Publisher HarperBusiness
Publish date 04/27/1994
Pages 160
ISBN-13 9780887306662
ISBN-10 0887306667
Language English

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