7 Triggers to Yes: The New Science Behind Influencing People's Decisions

By Russell H Granger

Introducing 7 scientifically proven ways to masterfully apply the skill of persuasion and get the results you want

Everybody knows that the best way to persuade people to reach the Yes response is by using logic and reason, right? Wrong. According to the latest research in neuroscience, most people respond to emotional cues rather than rational ones. Instead of using facts and figures to persuade, you should be tapping into the brain s internal triggers for making decisions. With the new technology of realtime brain imaging, scientists have been able to pinpoint seven of these emotional triggers.

Activating one or more of the other person s triggers will make you a master persuader in every aspect of your life. You ll learn how to motivate a Yes response from clients, coworkers, employees, and entire organizations.

Just say YES to success.

""7 Triggers to Yes" is a great book. It's not the same old information repackaged. It contains information you can apply not only to your job but also in your everyday life, so you will forge constructive relationships, become a better leader, and create organizational change--all of which will lead to a more powerful, influential, and successful life."
--From the review by Melissa F. Thompson, project manager/instructional designer, in "Training Magazine""


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Price: $32.00/ea
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ISBN: 9780071544375

About the Hardcover

Publisher McGraw-Hill
Publish date 12/01/2007
Pages 249
ISBN-13 9780071544375
ISBN-10 0071544372
Language English