7L: The Seven Levels of Communication: Go from Relationships to Referrals
Can you imagine receiving a referral each and every day? Neither could real estate agent Rick Masters. (7L) The Seven Levels of Communication tells the entertaining and educational story of Rick Masters, who is suffering from a down economy when he meets a mortgage professional who has built a successful business without advertising or personal promotion. Skeptical, he agrees to accompany her to a conference to learn more about her mysterious methods. Rick soon learns that the rewards for implementing these strategies are far greater than he had ever imagined. In seeking success, he finds significance. This heartwarming tale of Rick's trials and triumphs describes the exact strategies that helped him evolve from the Ego Era to the Generosity Generation. This book is about so much more than referrals. This is about building a business that not only feeds your family, but also feeds your soul.
"If you want to win in business...this book will show you how." --Dave Ramsey, author of "EntreLeadership" and "The Total Money Makeover" "(7L) is the clearest, most concise book I've read on what it takes to be a great salesperson. It is obvious why Michael J. Maher is one of the greatest sales people in the world. This book will become a classic." --Larry Kendall, Chairman Emeritus of The Group, LLC, and author of "Ninja Selling" "Master the generosity game...build a powerful, referral-based business...put the wisdom of (7L) into practice." --Gary Keller, "New York Times" bestselling author of "The Millionaire Real Estate Agent," "The Millionaire Real Estate Investor," "SHIFT," and "The ONE Thing," and Cofounder of Keller Williams Realty International "(7L) is the most reliable and sensible business-building system I have ever seen... If you follow this amazingly simple recipe, I guarantee success will follow you." --Todd Duncan, "New York Times" bestselling author of "Time Traps and High Trust Selling" "Required reading for all my coaches! Excellent!" --Bob Corcoran, founder of Corcoran Consulting & Coaching "Every real estate agent needs to read this book and give it to all their referral partners. In (7L), Michael J. Maher shows you how to build a recession-proof network." --Dr. Ivan Misner, founder of BNI and Referral Institute and "New York Times" bestselling author of "Masters of Sales"
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