Access to Asia: Your Multicultural Guide to Building Trust, Inspiring Respect, and Creating Long-Lasting Business Relationships

By Sharon Schweitzer, Liz Alexander
Create meaningful relationships that translate to better business

"Access to Asia" presents a deeply insightful framework for today's global business leaders and managers, whether traveling from Toronto to Taipei, Baltimore to Bangalore, or San Francisco to Shanghai. Drawing from her extensive experience and global connections, author Sharon Schweitzer suggests that irrespective of their industry, everyone is essentially in the relationship business. Within Asia, building trust and inspiring respect are vital steps in developing business relationships that transcend basic contractual obligations. Readers will find in-the-trenches advice and stories from 80 regional experts in 10 countries, including China, Hong Kong, India, Japan, and Korea. Discover the unique eight-question framework that provides rich interview material and insight from respected cultural experts Track cultural progress over time and highlight areas in need of improvement with the Self-Awareness Profile Learn the little-known facts, reports, and resources that help establish and strengthen Asian business relationships

Effective cross-cultural communication is mandatory for today's successful global business leaders. For companies and individuals looking to engage more successfully with their counterparts in Asia, "Access to Asia" showcases the critical people skills that drive global business success.



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"Kirkus" *starred review*This outstanding guidebook plies the cultural waters of Asia and offers insider tips for developing successful business relationships.

Intercultural consultant Schweitzer and consultant/author Alexander ("# Thought Leadership Tweet," 2012, etc.) have crafted an invaluable reference guide that is comprehensive and fascinating. Using a consistent approach, the authors offer details about 10 countries, including a historical overview, the names of heroes and sports figures, foods, business protocols, etiquette for socializing, and more. Each chapter also has an ingenious "self-awareness profile," a simple one-to-six scale so the reader can gauge the nuances of certain cultural aspects. The authors map the scale to"the prevailing cultural preference"; in the case of doing business in Japan, for example, the cultural tendency is to be "highly formal" (six on the scale) rather than "very informal" (one on the scale). The ranking provides key intelligence to a businessperson in light of his or her own cultural bias. Interestingly, the authors begin with an overview of the United States of America, both to demonstrate the book's framework as it relates to the subsequent countries and to offer guidance to readers who might wish to do business in the USA. The remainder of the book covers China, Hong Kong, India, Japan, Malaysia, Myanmar, the Philippines, Singapore, South Korea, and Taiwan. The insights offered could only be the result of a deep understanding of each country's cultural attributes, so to validate the content, the authors wisely called upon numerous country experts, who are acknowledged in the back of the book. Details both broad and specific paint a rich, unique picture of each country. Readers learn, for instance, that in China, "decisions are made as a group rather than individually." In Japan, "gifts ("omiyage," or honorable presents) are a crucial element and expected on almost all business occasions." In the Philippines, personal hygiene is vital because "Filipinos shower several times a day."

Beautifully constructed and expertly written in straightforward language; will make it far easier for anyone to navigate the cultural differences of doing business in Asia.





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ISBN: 9781118919019

About the Hardcover

Publisher Wiley
Publish date 04/27/2015
Pages 400
ISBN-13 9781118919019
ISBN-10 1118919017
Language English

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