Identify best-fit accounts and personas Engage decision makers and influencers on their terms Accelerate your marketing and sales pipeline Changing the B2B marketing game Buyers have changed the B2B marketing game--and meeting their ever-changing demands can feel like an uphill battle. Packed with expert tips, this down-to-earth guide shows you how to keep afloat in today's highly digitized world, as account-based marketing is laser-focused B2B marketing. Using ABM, your "smarketing" team can accelerate pipeline velocity to generate more revenue from your best-fit prospects and customers. Inside... Identify best-fit accounts Expand your reach Align marketing & sales Develop killer content Engage customers Execute an ABM playbook Measure your success Grow new revenue Turn customers into advocates
Published: Monday, April 25, 2016
Published by: For Dummies
Available in: Paperback (9781119224853)