Africa Rising: How 900 Million African Consumers Offer More Than You Think

By Vijay Mahajan
With more than 900 million consumers, the continent of Africa is one of the world's fastest growing markets. In this book legendary global business consultant Vijay Mahajan reveals this remarkable marketplace in all its richness and complexity, and helps companies understand the massive opportunity it presents.


NEWS & OPINION: The 2008 800-CEO-READ Business Book Awards - Globalization

Posted December 10, 2008, 3:00 PM with category of Management & Workplace Culture
The books on our 2008 shortlist for the Globalization Category are: A Splendid Exchange: How Trade Shaped the World by William J. Bernstein (Atlantic Monthly Press, April 2008) In this astonishingly erudite book, William J. Bernstein chronicles the history of world trade, clearly expelling any myths one might have that globalization is a recent phenomenon. Read more

NEWS & OPINION: And Africa Rises.

Posted September 18, 2008, 2:15 PM with category of Management & Workplace Culture
The GDP for the entire continent of Africa is greater than India's. And their populations are comparable -- Africa weighing in at 900 million people and India at one billion people. The clout of the African economy has plenty of room to grow. Read more

JACK COVERT SELECTS: Jack Covert Selects - Africa Rising

Posted September 12, 2008, 3:20 PM with category of Management & Workplace Culture
Africa Rising: How 900 Million African Consumers Offer More Than You Think by Vijay Mahajan, Wharton School Publishing, 288 pages, $29. 99, Hardcover, September 2008, ISBN 9780132339421 We tend to get an overly negative picture of Africa from its coverage in the press and on the silver screen, with stories focused on war, poverty, disease and corruption. This book awakens its reader to the great potential hidden by--and sometimes resulting from--the many challenges Africa faces, challenges innovative entrepreneurs are quietly addressing. Read more



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About the Hardcover

Publisher Wharton School Publishing
Publish date 09/15/2015
Pages 260
ISBN-13 9780132339421
Language English

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