The Alchemy of Growth

By Mehrdad Baghai, Mehrdad Baghai, ETC, Steve Coley, David White, Stephen Coley, David White (Joint author)
Growth unleashes benefits beyond the economic. It revitalizes organizations and invigorates the people in them, creating energy, a sense of purpose, and the glow of being on a winning team. Like the alchemy of old, it seeks to transform the everyday into the exalted by means that seem little short of magical. Yet growth is often elusive, achieved at unacceptable costs, or managed in fits and starts. Based on over three years of research and application at high-performing companies around the world, "The Alchemy of Growth" is a comprehensive, practical approach to initiating, achieving, and sustaining profitable growthtoday "and" tomorrow. As the book shows, the secret is to manage business opportunities across three time horizons at once: extending and defending core businesses, building new businesses, and seeding options for the future. "The Alchemy of Growth" offers managers at all levels the tools and concepts for investing in the right initiatives, capabilities, and talent to propel their companies into the future."


NEWS & OPINION: New Excerpt - The Granularity of Growth

Posted June 3, 2008, 6:11 PM with category of Management & Workplace Culture
We have posted Chapter 1 of The Granularity of Growth on the excerpts blog. Written by two partners from McKinsey along with the coauthor of The Alchemy of Growth, the book looks at business growth in a "fine-grained" way, zooming in on its different "granularity levels"--from the overall world economy, down through industries and sub-industries, all the way to the individual. Here's an excerpt of the excerpt: A company formulating its growth strategy needs to develop insights into trends, future growth rates, and market structures at much greater depth than the aggregate industry level. Read more

NEWS & OPINION: Excerpt from The Granularity of Growth

Posted June 2, 2008, 6:48 PM with category of Management & Workplace Culture
The following excerpt is Chapter 1 from The Granularity of Growth: How to Identify the Sources of Growth and Drive Enduring Company Performance by Patrick Viguerie, Sven Smit, and Mehrdad A. Baghai. Patrick and Sven are both Directors at McKinsey & Company, and Mehrdad also has a history at the company, but is now Managing Director of Alchemy Growth Partners and coauthor of The Alchemy of Growth. Read more


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ISBN: 9780738203096

About the Paperback

Publisher Perseus (for Hbg)
Publish date 01/01/2000
Pages 272
ISBN-13 9780738203096
ISBN-10 0738203092
Language English

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