Alpha Dogs: How Your Small Business Can Become a Leader of the Pack

By Donna Fenn

Outsmart your competitors, leap to the head of the pack, and become an alpha dog!

How does an average company distinguish itself in the marketplace, generate higher sales than its competitors, and earn the lasting loyalty of customers and employees?

Alpha Dogs tells the inspiring stories of savvy entrepreneurs who discovered the perfect formula and rose to the top. In her personal and probing style, Donna Fenn, a twenty-year veteran of Inc. magazine, introduces eight men and women who share their hard-earned insights and practical tips from Chris Zane, whose retail bike shop has perfected the art of customer service, to Deb Weidenhamer, who transformed a sleepy auction house with her innovative use of technology. Alpha Dogs is a practical guidebook for every current and aspiring self-starter who wants to stand out and succeed."



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Read it! These stories will inspire and instruct any entrepreneur who wants to build a truly distinctive and durable business. --John Case, author, Open-Book Management"




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ISBN: 9780060758684

About the Paperback

Publisher Collins Publishers
Publish date 05/01/2007
Pages 224
ISBN-13 9780060758684
ISBN-10 0060758686
Language English

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