Always Be Testing: The Complete Guide to Google Website Optimizer — Business Books in Bulk - 800-CEO-READ

Always Be Testing: The Complete Guide to Google Website Optimizer

    By Bryan Eisenberg, John Quarto Vontivadar, Lisa T Davis
Stop guessing, start testing, and enjoy greater success with your website.

If you're looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google's free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and "New York Times" bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you: Develop a testing framework to meet your goals and objectives Improve your website and move more of your customers to action Select and categorize your products and services with a customer-centric view Optimize your landing pages and create copy that sells Choose the best test for a given application Reap the fullest benefits from your testing experience Increase conversions with over 250 testing ideas

Take the guesswork out of your online marketing efforts. Let "Always Be Testing: The Complete Guide to Google Website" Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line.

Bryan Eisenberg is an inventor of Persuasion Architecture (patent pending) and cofounder of Future Now, Inc., based in New York City.


JACK COVERT SELECTS: Books for Understanding Social Media

Posted June 5, 2009, 5:51 PM with category of General Business
Everybody has been asking us what books they should read to understand social media. People are trying to make sense of this newly connected world. How does Facebook affect my business? Read more


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  •   For use in United States   United-states-16

Price: $19.99/ea

App required iOS or Google Play
ISBN 9780470612668
Language English
Publish Date 12/29/2009
Publisher Sybex

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