Amazon.com: Get Big Fast

Amazon.com: Get Big Fast

By Robert Spector

In Amazon. com Jeff Bezos built something the world had never seen. He created the most recognized brand name on the Internet, became for a time one of the richest men in the world, and was crowned "the king of cyber-commerce. " Yet for all the media exposure, the inside story of Amazon. com has never really been told.

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Book Information

Publisher: Harper Business
Publish Date: 01/22/2002
Pages: 304
ISBN-13: 9780066620428
ISBN-10: 0066620422
Language: English

Full Description

In Amazon.com Jeff Bezos built something the world had never seen. He created the most recognized brand name on the Internet, became for a time one of the richest men in the world, and was crowned "the king of cyber-commerce."Yet for all the media exposure, the inside story of Amazon.com has never really been told. In this revealing, unauthorized account, Robert Spector, journalist and best-selling author, gives us this up-to-date, fast-paced, behind-the-scenes story of the company's creation and rise, its tumultuous present, and its uncertain future.

About the Author

Robert Spector is author of The Nordstrom Way , The Nordstrom Way to Customer Service Excellence , Amazon. Com: Get Big Fast , and Category Killers.

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