American Retail Value Proposition: Crafting Unique Experiences at Compelling Prices

The American Retail Value Proposition: Crafting Unique Experiences at Compelling Prices

By Kyle Murray

Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.

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Book Information

Publisher: Rotman-Utp Publishing
Publish Date: 08/17/2016
Pages: 256
ISBN-13: 9781442637177
ISBN-10: 144263717X
Language: English

Full Description

Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.

About the Author

Kyle B. Murray is a Professor of Marketing and the Director of the School of Retailing at the Alberta School of Business

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