The Anatomy of Buzz: How to Create Word of Mouth Marketing

By Emanuel Rosen
When purchasing products, customers rely heavily on personal recommendations from others, sometimes even strangers. This guide shows companies how to help customers influence each other through word-of-mouth marketing techniques.


NEWS & OPINION: And you think we review alot of business books...

Posted October 18, 2005, 2:58 PM with category of Management & Workplace Culture
Robert Morris is a management consultant based out of Texas. He likes reading business books. He says he has read over 1500 management books. Read more


Posted March 30, 2005, 5:45 PM with category of Marketing & Sales
Todd and I attended the WOMMA Summit yesterday. Todd stayed for the second day and I am sure will have tons to talk about. I want to talk about the lunch keynote from yesterday. Read more

NEWS & OPINION: 800-CEO-READ sponsors WOMMA Summit 2005

Posted March 25, 2005, 8:44 PM with category of Marketing & Sales
800-CEO-READ is a proud sponsor of the Word-of-Mouth Marketing Summit 2005. We don't normally sponsor events, but we thought this was an unique event on a unique topic. The Summit is being held in Chicago next week and word has it that it is sold out. Read more

NEWS & OPINION: Lovemarks is a Love Affair, Part 2

Posted June 23, 2004, 4:32 PM with category of Marketing & Sales
[Part 1 was posted yesterday. Refresher: I start shifting from being disheartened when I flip through the Lovemarks to "Ah ha. . Read more


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ISBN: 9780385496681

About the Paperback

Publisher Crown Business
Publish date 11/04/2015
Pages 303
ISBN-13 9780385496681
ISBN-10 0385496680
Language English

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