The Anatomy of Buzz: How to Create Word of Mouth Marketing

By Emanuel Rosen
When purchasing products, customers rely heavily on personal recommendations from others, sometimes even strangers. This guide shows companies how to help customers influence each other through word-of-mouth marketing techniques.


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ISBN: 9780385496681

About the Paperback

Publisher Crown Business
Publish date 11/04/2015
Pages 303
ISBN-13 9780385496681
ISBN-10 0385496680
Language English

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