The Anatomy of Buzz: How to Create Word of Mouth Marketing

By Emanuel Rosen
Now available in paperback, "The Anatomy of Buzz, " written by a former marketing VP, pinpoints the products and services that benefit the most from buzz and offers specific strategies for creating and sustaining effective word-of-mouth strategies.


NEWS & OPINION: And you think we review alot of business books...

Posted October 18, 2005, 2:58 PM with category of Management & Workplace Culture
Robert Morris is a management consultant based out of Texas. He likes reading business books. He says he has read over 1500 management books. Read more


Posted March 30, 2005, 5:45 PM with category of Marketing & Sales
Todd and I attended the WOMMA Summit yesterday. Todd stayed for the second day and I am sure will have tons to talk about. I want to talk about the lunch keynote from yesterday. Read more

NEWS & OPINION: 800-CEO-READ sponsors WOMMA Summit 2005

Posted March 25, 2005, 8:44 PM with category of Marketing & Sales
800-CEO-READ is a proud sponsor of the Word-of-Mouth Marketing Summit 2005. We don't normally sponsor events, but we thought this was an unique event on a unique topic. The Summit is being held in Chicago next week and word has it that it is sold out. Read more

NEWS & OPINION: Lovemarks is a Love Affair, Part 2

Posted June 23, 2004, 4:32 PM with category of Marketing & Sales
[Part 1 was posted yesterday. Refresher: I start shifting from being disheartened when I flip through the Lovemarks to "Ah ha. . Read more


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Price: $15.95/ea

1 $15.95 9780385496681 No volume discount available.

About the Paperback

Publisher Not available
Publish date 04/16/2002
Pages 303
ISBN-13 9780385496681
ISBN-10 0385496680
Language English

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