The Anatomy of Buzz: How to Create Word of Mouth Marketing

By Emanuel Rosen
Now available in paperback, "The Anatomy of Buzz, " written by a former marketing VP, pinpoints the products and services that benefit the most from buzz and offers specific strategies for creating and sustaining effective word-of-mouth strategies.


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About the Paperback

Publisher Not available
Publish date 04/16/2002
Pages 303
ISBN-13 9780385496681
ISBN-10 0385496680
Language English

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