The Architecture of Innovation: The Economics of Creative Organizations
Find the right innovation model Innovation is a much-used buzzword these days, but when it comes to creating and implementing a new idea, many companies miss the mark--plans backfire, consumer preferences shift, or tried-and-true practices fail to work in a new context. So is innovation just a low-odds crapshoot? In The Architecture of Innovation, Harvard Business School professor Josh Lerner--one of the foremost experts on how innovation works--says innovation can be understood and managed. The key to success? Incentives. Fortunately, new research has shed light on the role incentives can play in promoting new ideas, but these findings have been absent from innovation literature--until now. By using the principles of organizational economics, Lerner explains how companies can set the right incentives and time horizons for investments and create a robust innovation infrastructure in the process. Drawing from years of experience studying and advising companies, venture capital firms, and an assortment of governments around the globe, Lerner looks to corporate labs and start-ups, and argues that the best elements of both can be found in hybrid models for innovation. While doing so, he uses a wide range of industry-rich examples to show how these models work and how you can put them into practice in your own organization. Practical and thought-provoking, The Architecture of Innovation is the missing blueprint for any company looking to strengthen its innovation competence.
Paul Romer, Professor of Economics, New York University Stern School of Business; Founder, Aplia-- "In his latest book, Josh Lerner shows that by following a few basic principles, any organization can innovate more successfully. You couldn't ask for a better guide to the solid knowledge about what works, or a better antidote to the misleading parts of conventional wisdom." Hal Varian, Chief Economist, Google-- "Which is a better model for innovation: corporate labs or venture-funded start-ups? Josh Lerner argues convincingly for a hybrid model that combines the best of both approaches. "The Architecture of Innovation" offers practical advice for those in both the public and private sectors who seek to stimulate innovation." Scott Anthony, Managing Director, Innosight Asia-Pacific; author, "The Little Black Book of Innovation"-- "An important contribution whose lucid and thorough analysis provides practical guidance for leaders trying to transform innovation "intent" into substantial and sustainable impact." Pontus Braunerhjelm, Chair, 2010 Global Award for Entrepreneurship-- "Josh Lerner is a superstar, a contemporary giant of entrepreneurship scholarship in the domain of VC-backed business venturing. His empirical research on the interrelationships between venture capital, innovation, and entrepreneurship has greatly extended and improved our understanding of one of the engines of modern economic growth."
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