Art, Inc.: The Essential Guide for Building Your Career as an Artist

By Meg Mateo Ilasco, Lisa Congdon
You don't have to starve to be an artist. Build a career doing what you love. In this practical guide, professional artist Lisa Congdon reveals the many ways you can earn a living by making art through illustration, licensing, fine art sales, print sales, teaching, and beyond. Including industry advice from such successful art-world pros as Nikki McClure, Mark Hearld, Paula Scher, and more, Art, Inc. will equip you with the tools and the confidence to turn your passion into a profitable business.
LEARN HOW TO: Set actionable goals Diversify your income Manage your bookkeeping Copyright your work Promote with social media Build a standout website Exhibit with galleries Sell and price your work License your art Acquire an agent And much more"


    REVIEW QUOTES
"If you want to make a living as an artist, you better steal everything you can from this book." -Austin Kleon, author of Steal Like An Artist "Lisa Congdon has managed to debunk the outdated and toxic notion that making money and making art are diametrically opposed outcomes, attaining one of which invariably compromises the other-a primary source of crippling self-consciousness. She equips emerging artists with the necessary tools-from the psychological to the practical-for defining success by their own standards, then attaining it on their own terms." -Maria Popova, founder and editor, BrainPickings.org "Art, Inc. is a revelation. At long last, there is a resource to help creative people articulate their aesthetic values, successfully brand their business, and manage their artist's income. Congdon insightfully reveals everything it takes to create, build, and sustain a sound, strategic, profitable practice. If you are just entering the field, growing a young business, or nurturing a seasoned career, you will be inspired and motivated by this brilliant new book by one of today's most successful artists." -Debbie Millman, president, Sterling Brands; chair, SVA Masters in Branding
"Lisa Congdon began her fine art career in her late thirties and was able to draw on valuable work and life experience when it came time to build her fine art practice. Through hard work, planning and with plenty of drive, she's become a huge success and Art, Inc. is brimming with advice drawn from not just her life experience, but the experience of many artists within the contemporary art and illustration world. I was blown away by all of the practical, useable and easy-to-digest information and think I've pretty much found my go-to holiday gift for all the new and aspiring artists in my life." - Design*Sponge




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ISBN: 9781452128269

About the Paperback

Publisher Chronicle Books
Publish date 08/12/2014
Pages 184
ISBN-13 9781452128269
ISBN-10 145212826X
Language English

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