The Art of Being Unreasonable: Lessons in Unconventional Thinking

By Eli Broad
Unorthodox success principles from a billionaire entrepreneur and philanthropist

Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way. This book shares the "unreasonable" principles--from negotiating to risk-taking, from investing to hiring--that have made Eli Broad such a success. Broad helped to create the Frank Gehry-designed Walt Disney Concert Hall, the Museum of Contemporary Art, the Broad Contemporary Art Museum at the Los Angeles County Museum of Art, and The Broad, a new museum being built in downtown Los Angeles His investing approach to philanthropy has led to the creation of scientific and medical research centers in the fields of genomic medicine and stem cell research At his alma mater, Michigan State University, he endowed a full-time M.B.A. program, and he and his wife have funded a new contemporary art museum on campus to serve the broader region Eli Broad is the founder of two Fortune 500 companies: KB Home and SunAmerica

If you're stuck doing what reasonable people do--and not getting anywhere--let Eli Broad show you how to be unreasonable, and see how far your next endeavor can go.






    CONTRIBUTIONS


    SHARE THIS
Embedicon
 
9781118173213
eBook

  Choose a format

Price: $24.95/ea

1 $24.95 9781118173213 No volume discount available.

About the Hardcover

Publisher John Wiley & Sons
Publish date 05/08/2012
Pages 192
ISBN-13 9781118173213
ISBN-10 111817321X
Language English

Interested in eBooks?

If you would like pricing and availability on eBooks (25 copy minimum/US billing only), click the link below to send an email directly to our trusted digital distribution partner, BookShout.
Request a quote for eBooks

Other questions about eBooks can be directed to support@800ceoread.com.