The Art of Explanation: Making Your Ideas, Products, and Services Easier to Understand

By Lee Lefever

Your guide to becoming an explanation specialist.

You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem.

"The Art of Explanation" is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems.

Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences fall in love with your ideas, products or services through better explanations in any medium.

You will learn to: Plan: Learn explanation basics, what causes them to fail and how to diagnose explanation problems. Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience. Present: Produce remarkable explanations with visuals and media.

"The Art of Explanation" is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.





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ISBN: 9781118374580

About the Paperback

Publisher Wiley
Publish date 10/12/2012
Pages 226
Availability Available
ISBN-13 9781118374580
ISBN-10 1118374584
Language English

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