Art of Persuasion: Winning Without Intimidation

By Bob Burg

What if you could get what you want...when you want it...and from whomever has it?

The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right?After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have and shares them all with you.One trait that stands above all the rest is their ability to win people over to their way of thinking they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause.The Winning principles you will learn include:

  • Making People Feel Important
  • Everything is Negotiable
  • Dealing with Difficult People
  • Persuasion in Action
  • What Sets You Apart from the Rest
  • Nuggets of Wisdom

Presented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime filled with one success after another!"


Bob Burg shares information on topics vital to the success of today’s businessperson. He speaks for corporations and associations internationally, including fortune 500 companies, franchises, and numerous direct sales organizations.

Bob regularly addresses audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President.

The Go-Giver, a The Wall Street Journal and BusinessWeek Bestseller, has sold over 500,000 copies. Since its release it has consistently stayed in the top 25 on 800ceoread’s Business Book Bestsellers List. It has been translated into 21 languages and is Bob’s fourth book to sell over 250,000 copies.

Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve.

He is also an unapologetic animal fanatic and serves as a member of the Board of Trustees of Furry Friends Adoption and Clinic in Jupiter, Florida.


ENDORSEMENT: "Business volume to our new targeted market increased by 300 percent in just three months! Bob's program continued to be so successful, we brought him in to speak to our entire national sales force and took his program company-wide!" --Dave Brandt, Divisional Vice President, GE Financial Advisors, Genworth

ENDORSEMENT: "Very powerful...a simple concept that our franchise owners can begin implementing immediately." --Gerald Bergler, Executive Vice President, American Speedy Printing Centers

ENDORSEMENT: "Nothing short of fantastic. I would recommend, without reservation, this program to any other sales professional, both in and out of our profession." --Allen L. Howard, CLU, General Manager, New York Life Insurance Company


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ISBN: 9780768413007

About the Paperback

Publisher Sound Wisdom
Publish date 11/01/2011
Pages 240
ISBN-13 9780768413007
ISBN-10 0768413001
Language English

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