Art of the Sale: Learning from the Masters about the Business of Life — Business Books in Bulk - 800-CEO-READ

The Art of the Sale: Learning from the Masters about the Business of Life

    By Philip Delves Broughton
A revelatory examination of the alchemy of successful selling and its essential role in just about every aspect of human experience.

When Philip Delves Broughton went to Harvard Business School, an experience he wrote about in his "New York Times "bestseller "Ahead of the Curve," he was baffled to find that sales was not on the curriculum. Why not, he wondered? Sales plays a part in everything we do not just in clinching a deal but in convincing people of an argument, getting a job, attracting a mate, or getting a child to eat his broccoli. Well, he thought; he d just have to assemble his own master class in the art of selling. And so he did, setting out on a remarkable pilgrimage to find the world s great wizards of sales.

Great selling is an art that demands creativity, mindfulness, selflessness, and resilience; but anyone who says you can become a great salesperson in 15 minutes is either a charlatan or a fool. The more Delves Broughton traveled and listened, the more he found a wealth of applicable insight. In Morocco, he found the master rug merchant who thrives in Kasbah by using age-old principles to read his customers. In Tampa, he met with Tony Sullivan, king of the infomercial, and learned the importance of creating a good narrative to selling effectively. In a sold-out seminar with sales guru Jeffrey Gitomer, he uncovered the ways successful selling approaches religion, inspiring faith and even a sense of duty in customers. From celebrity art dealer Larry Gagosian to the most successful saleswoman in Japan, Broughton tracked down anyone who would help him understand what it took to achieve greatness in sales.

Though sales is the engine of commerce and industry more Americans work in sales than in manufacturing, marketing, or finance it remains shrouded in myth. "The Art of the Sale" is a powerful beam of light onto the field, a wise and winning tour of the best in show of this endeavor which is nothing less than the means by which all of us, one way or another, get our way in the world."

Philip Delves Broughton was born in Bangladesh and grew up in England. From 1998 to 2004, he served successively as the New York and Paris bureau chief for the "Daily Telegraph" of London and reported widely from North and South America, Europe, and Africa. He led the "Telegraph"as coverage of the 9/11 attacks on New York and his reporting has twice been nominated for the British Press Award. His work has also appeared in the "Financial Times, The Wall Street Journal, The Times of London," and "Spectator," In 2006, he received an MBA from Harvard Business School.


NEWS: 2012 800-CEO-READ Business Book Awards Shortlist: Marketing/Sales

Posted December 12, 2012, 5:13 PM with category of General Business
Over the course of this week, we will be posting the shortlist selections for our 8 business book categories: General Business, Leadership, Management, Innovation/Creativity, Small Business/Entrepreneurship, Marketing/Sales, Personal Development, Finance. Then on Monday, December 17th, we'll announce the category winners, and, on Wednesday, December 19th, we'll celebrate the overall winner of the 2012 800-CEO-READ Business Book Awards! Stay tuned. Read more

JACK COVERT SELECTS: Jack Covert Selects - The Art of the Sale

Posted April 13, 2012, 3:53 PM with category of General Business
The Art of the Sale: Learning from the Masters About the Business of Life by Philip Delves Broughton, The Penguin Press, 304 pages, $27. 95, Hardcover, April 2012, ISBN 9781594203329 Sales is complicated. No one seems to like it, whether they’re doing the selling or being sold to, yet it is one of the most common positions in the world and many sales gurus preach, “everyone is in sales. Read more


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ISBN 9780143122760
Language English
Pages 291
Publish Date 03/01/2013
Published 03/2013
Publisher Penguin Books

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