The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

By Guy Kawasaki
A new product, a new service, a new company, a new division, a new organization, a new anything where there s a will, here s the way.

It begins with a dream that just won t quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsession, the world-beater, the killer app, the next big thing. Everyone who wants to make the world a better place becomes possessed by a grand idea.

But what does it take to turn your idea into action?

Whether you are an entrepreneur, intrapreneur, or not-for-profit crusader, there s no shortage of advice available on issues such as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis. Or else they focus on the wrong priorities and go broke before they discover their mistakes.

In The Art of the Start, Guy Kawasaki brings two decades of experience as one of business s most original and irreverent strategists to offer the essential guide for anyone starting anything, from a multinational corporation to a church group. At Apple in the 1980s, he helped lead one of the great companies of the century, turning ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, a venture capital firm, he has field-tested his ideas with dozens of newly hatched companies. And as the author ofbestselling business books and articles, he has advised thousands of people who are making their startup dreams real.

From raising money to hiring the right people, from defining your positioning to creating a brand, from creating buzz to buzzing the competition, from managing a board to fostering a community, this book will guide you through an adventure that s more art than science the art of the start.



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EXCERPTS: The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

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NEWS & OPINION: Enchantment

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JACK COVERT SELECTS: Jack Covert Selects – Enchantment

Posted February 11, 2011, 12:18 AM with category of Management & Workplace Culture
Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki, Portfolio, 224 Pages, $26. 95, Hardcover, March 2011, ISBN 9781591843795 Full disclosure: I have known Guy Kawasaki for over twenty years and have enjoyed each and every one of his books—my favorite being The Art of the Start. But, however biased I may be from past experience, it is safe to say that his new book, Enchantment, continues his mission of spreading fresh, new ideas that are relevant and accessible to all business people. Read more


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ISBN: 9781591840565

About the Hardcover

Publisher Portfolio
Publish date 09/09/2004
Pages 240
ISBN-13 9781591840565
ISBN-10 1591840562
Language English

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