The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

By G Richard Shell, Mario Moussa
Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is about helping others to engage their minds and imaginations. Shell and Moussa offer a self-assessment to determine which persuasion role fits each reader best and how to make the most of his or her natural strengths.


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ISBN: 9780143114048

About the Paperback

Publisher Penguin Books
Publish date 01/01/2009
Pages 312
ISBN-13 9780143114048
ISBN-10 0143114042
Language English

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