The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

By G Richard Shell, Mario Moussa
You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo
G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ," they show how relationship-based persuasion works to open hearts and minds.
"Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion - not confrontation-to achieve goals." -U.S. News & World Report


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ISBN: 9780143114048

About the Paperback

Publisher Penguin Books
Publish date 01/01/2009
Pages 312
ISBN-13 9780143114048
ISBN-10 0143114042
Language English

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