Art of Woo: Using Strategic Persuasion to Sell Your Ideas — Bulk Books — Business Books in Bulk — 800-CEO-READ

The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

    By G Richard Shell, Mario Moussa
G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In "The Art of Woo," they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ,"they show how relationship-based persuasion works to open hearts and minds.


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Publisher Penguin Books
Publish date 01/01/2009
Pages 312
Availability Available
ISBN-10 0143114042
Language English
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