The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is about helping others to engage their minds and imaginations. Shell and Moussa offer a self-assessment to determine which persuasion role fits each reader best and how to make the most of his or her natural strengths.
NEWS & OPINION: ** June's Top 10 International Bestsellers **
Posted July 3, 2008, 2:17 PM with category of Management & Workplace CultureYou guessed it! It's that time again to find out what everyone is reading outside of the United States! We had quite a busy month internationally, and here's just a smattering of what was popular: India Mass Career Customization Cathleen Benko and Ann Weisberg Spain Rules to Break and Laws to Follow Don Peppers and Martha Rogers, Ph. Read more
STAFF PICKS: Fall preview: The Art of Woo
Posted August 21, 2007, 5:21 PM with category of Marketing & SalesWhen the entire office completed our StrengthsFinder 2. 0 assessments, we were quite surprised by some of the strengths that emerged. We expected certain outcomes; for instance, Kate had "achiever," Todd had "futuristic. Read more
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