The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

By G Richard Shell, Mario Moussa
Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is about helping others to engage their minds and imaginations. Shell and Moussa offer a self-assessment to determine which persuasion role fits each reader best and how to make the most of his or her natural strengths.


NEWS & OPINION: ** June's Top 10 International Bestsellers **

Posted July 3, 2008, 2:17 PM with category of Management & Workplace Culture
You guessed it! It's that time again to find out what everyone is reading outside of the United States! We had quite a busy month internationally, and here's just a smattering of what was popular: India Mass Career Customization Cathleen Benko and Ann Weisberg Spain Rules to Break and Laws to Follow Don Peppers and Martha Rogers, Ph. Read more

STAFF PICKS: Fall preview: The Art of Woo

Posted August 21, 2007, 5:21 PM with category of Marketing & Sales
When the entire office completed our StrengthsFinder 2. 0 assessments, we were quite surprised by some of the strengths that emerged. We expected certain outcomes; for instance, Kate had "achiever," Todd had "futuristic. Read more


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ISBN: 9780143114048

About the Paperback

Publisher Penguin Books
Publish date 01/01/2009
Pages 312
ISBN-13 9780143114048
ISBN-10 0143114042
Language English

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