The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is about helping others to engage their minds and imaginations. Shell and Moussa offer a self-assessment to determine which persuasion role fits each reader best and how to make the most of his or her natural strengths.
| Quantity | Price | Discount |
|---|---|---|
| List Price | $19.00 | |
| 1 - 24 | $16.15 | 15% |
| 25 - 99 | $11.78 | 38% |
| 100 - 249 | $11.40 | 40% |
| 250 - 499 | $11.02 | 42% |
| 500 + | $10.83 | 43% |
Non-returnable discount pricing
$19.00
Book Information
| Publisher: | Penguin Books |
|---|---|
| Publish Date: | 01/01/2009 |
| Pages: | 320 |
| ISBN-13: | 9780143114048 |
| ISBN-10: | 0143114042 |
| Language: | English |
What We're Saying
When the entire office completed our StrengthsFinder 2. 0 assessments, we were quite surprised by some of the strengths that emerged. We expected certain outcomes; for instance, Kate had "achiever," Todd had "futuristic. READ FULL DESCRIPTION
You guessed it! It's that time again to find out what everyone is reading outside of the United States! We had quite a busy month internationally, and here's just a smattering of what was popular: India Mass Career Customization Cathleen Benko and Ann Weisberg Spain Rules to Break and Laws to Follow Don Peppers and Martha Rogers, Ph. READ FULL DESCRIPTION
Full Description
You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ," they show how relationship-based persuasion works to open hearts and minds. "Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion - not confrontation-to achieve goals." -U.S. News & World Report