The Attention Merchants: The Epic Scramble to Get Inside Our Heads

By Tim Wu
One of the Best Books of the Year
The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto)

From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality"--a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.

Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention.
This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu's narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium--from radio to television to Internet companies such as Google and Facebook--has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.



    RELATED ARTICLES

EDITOR'S CHOICE: Frenemies: The Epic Disruption of the Ad Business (and Everything Else)

Posted June 22, 2018, 4:00 PM with category of Current Events & Public Affairs
Ken Auletta has written an in-depth account of the advertising industry, those who lead it today, and those trying to disrupt it. Read more

NEW RELEASES: Business Books to Watch in October

Posted October 4, 2016, 11:00 AM with category of Publishing Industry
These are some of the books we have our eyes on in October. Read more




    SHARE THIS
Embedicon
 
9780804170048
eBook

  Choose a format

Price: $13.60/ea
LIST PRICE: $17.00

Bulk Paperback Non-returnable Discounts
Quantity Price Discount
1 - 24 $13.60 20%
25 - 99 $10.54 38%
100 - 249 $10.20 40%
250 - 499 $9.86 42%
500 - 999 $9.69 43%
ISBN: 9780804170048

About the Paperback

Publisher Vintage
Publish date 09/19/2017
Pages 432
ISBN-13 9780804170048
ISBN-10 0804170045
Language English

Need 1000 or more?

Additional discounts may be available for print books. We also offer pricing for RETURNABLE orders. Please call 1-800-236-7323 or email us to request a quote.