The Balanced Scorecard

By Robert Steven Kaplan, David P Norton (Joint author)
The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change. "A landmark achievement."--Michael Hammer, author of Reengineering the Corporation "Kaplan and Norton's pioneering Balanced Scorecard is required reading for those who seek to measure and manage successful business strategy. A landmark in the art of management."--Richard E. Cavanaugh, President of The Conference Board and co-author of The Winning Performance.


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About the Hardcover

Publisher Harvard Business School Press
Publish date 09/01/1996
Pages 322
ISBN-13 9780875846514
ISBN-10 0875846513
Language English