Bang!: Getting Your Message Heard in a Noisy World

By Robin Koval, Linda Kaplan Thaler
The founders of an innovative advertising agency explain how to develop a marketing campaign that will capture customers' attention, introducing a series of strategies for creating a successful message about products and services.


NEWS & OPINION: Books at Brand Autopsy

Posted April 19, 2004, 7:46 PM with category of Marketing & Sales
Brand Autopsy continues to provide great business book reviews. Yesterday, they did a rundown of 12 recent reads. Read the worthy and unworthy. Read more

JACK COVERT SELECTS: Jack Covert Selects - Bang!

Posted October 23, 2003, 8:44 PM with category of Management & Workplace Culture
Bang! Getting Your Message Heard in A Noisy World by Linda Kaplan Thaler, Robin Koval, Delia Marshall, Doubleday, 256 pages, $24. 95, October 21, 2003, ISBN 0385508166 The world of marketing has always seemed like it was full of magic. Read more


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Price: $24.95/ea

1 $24.95 9780385508162 No volume discount available.

About the Hardcover

Publisher Broadway Business
Publish date 10/01/2003
Pages 256
ISBN-13 9780385508162
Language English