Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand
This is the story of a little winery that broke all the rules - and left it's footprints all over the industry. When Michael Houlihan and Bonnie Harvey started Barefoot Wines in their laundry room in 1986, they had no idea what they were doing. They had no money or experience, but they made up for that with creativity, resourcefulness, guts, and grit.
"Michael and Bonnie took a chance on potentially losing sales when they supported our cause with Barefoot Cellars in the early 1990's. Their co-promotion with the League to Save Lake Tahoe took a strong position on a very controversial issue involving the development of the Lake Tahoe Basin. They helped us get the word out about our cause through wine shops, markets and restaurants in California." --Darcie Goodman-Collins, PhD, Executive Director, League to Save Lake Tahoe
1 $15.95 9780988224544 No volume discount available.
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