Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison — Bulk Books — Business Books in Bulk — 800-CEO-READ

Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison

By Joe Calloway
In Becoming a Category of One, Joe Calloway proves that breakthrough success lies in becoming a category-buster and using exceptional customer service to transcend commodity and defy comparison. Using interviews with executives, managers, and frontline employees; case studies; and examples of well-known companies, Calloway shows that any business can become a category of one.


NEWS & OPINION: 800-CEO-READ's Top 25 for 2004

Posted January 6, 2005, 10:15 PM with category of The Company
Here is 800-CEO-READ's Top 25 of 2004. This list is based on sales. What we do is tabulate sales every month and at the end of the year we look at what books showed up on our lists the most. Read more

NEWS & OPINION: BOOK REVIEW: Becoming A Category of One

Posted May 17, 2004, 4:34 PM with category of Marketing & Sales
Title: Becoming a category of one Author: Joe Calloway Tag-line: How extraordinary companies transcend commodity and defy comparison Pages: 216 At first glance you'd be forgiven for calling this book "Purple Cow for the rest of them/us". It's true that in part both books are working towards the same end, however they've taken fairly different paths to get there. Unlike Godin's somewhat wacky approach, Calloway takes a more grounded look at how, and why, you should differentiate your business. Read more


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ISBN: 9780470496350

About the Paperback

Publisher John Wiley & Sons
Publish date 08/01/2009
Pages 251
Availability Available
ISBN-13 9780470496350
ISBN-10 0470496355
Language English

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