Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison — Bulk Books — Business Books in Bulk — 800-CEO-READ

Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison

By Joe Calloway
In Becoming a Category of One, Joe Calloway proves that breakthrough success lies in becoming a category-buster and using exceptional customer service to transcend commodity and defy comparison. Using interviews with executives, managers, and frontline employees; case studies; and examples of well-known companies, Calloway shows that any business can become a category of one.


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ISBN: 9780470496350

About the Paperback

Publisher John Wiley & Sons
Publish date 08/01/2009
Pages 251
Availability Available
ISBN-13 9780470496350
ISBN-10 0470496355
Language English

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