The Behavior Gap: Simple Ways to Stop Doing Dumb Things with Money

By Carl Richards
"It's not that we're dumb. We're wired to avoid pain and pursue pleasure and security. It feels right to sell when everyone around us is scared and buy when everyone feels great. It may feel right-but it's not rational."
-From The Behavior Gap

Why do we lose money? It's easy to blame the economy or the financial markets-but the real trouble lies in the decisions we make.

As a financial planner, Carl Richards grew frustrated watching people he cared about make the same mistakes over and over. They were letting emotion get in the way of smart financial decisions. He named this phenomenon-the distance between what we should do and what we actually do-"the behavior gap." Using simple drawings to explain the gap, he found that once people understood it, they started doing much better.

Richards's way with words and images has attracted a loyal following to his blog posts for The New York Times, appearances on National Public Radio, and his columns and lectures. His book will teach you how to rethink all kinds of situations where your perfectly natural instincts (for safety or success) can cost you money and peace of mind.

He'll help you to:

- Avoid the tendency to buy high and sell low;
- Avoid the pitfalls of generic financial advice;
- Invest all of your assets-time and energy as well as savings-more wisely;
- Quit spending money and time on things that don't matter;
- Identify your real financial goals;
- Start meaningful conversations about money;
- Simplify your financial life;
- Stop losing money!

It's never too late to make a fresh financial start. As Richards writes: "We've all made mistakes, but now it's time to give yourself permission to review those mistakes, identify your personal behavior gaps, and make a plan to avoid them in the future. The goal isn't to make the 'perfect' decision about money every time, but to do the best we can and move forward. Most of the time, that's enough."


BESTSELLERS: The 800-CEO-READ Bestsellers of 2012

Posted December 31, 2012, 5:41 PM with category of Management & Workplace Culture
We move a whole lot of business books around the world from our humble offices here in Milwaukee, Wisconsin. We’ve now compiled the numbers for the entire year, and are happy to announce the bestsellers of 2012. Read more

NEWS & OPINION: Addressing The Behavior Gap in the New Year

Posted December 29, 2011, 12:03 AM with category of Management & Workplace Culture
We don't recommend too many personal finance titles around here. The last one I can remember us being really excited about was Lee Eisenberg's The Number, which came out in 2006 and didn't do as well with the general readership as we thought and hoped it would. Financial literacy is a immensely important topic, but most personal finance books are rather dense—as well-written, easy-to-understand and exciting to read as the assembly instructions to the bar stool you just got for Christmas. Read more


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ISBN: 9781591844648

About the Hardcover

Publisher Portfolio
Publish date 01/03/2012
Pages 192
ISBN-13 9781591844648
ISBN-10 1591844649
Language English

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