Being Strategic: Plan for Success; Out-Think Your Competitors; Stay Ahead of Change

By Erika Andersen

Strategy? Tactics? Confused?

How many times have you sat in a meeting and heard someone say, "We're not being very strategic" or "We need to approach this more strategically"? If your organization is like most, everyone in the meeting nods wisely, the meeting drones on, people endlessly debate how to approach the situation at hand, and no one is the wiser as to what "strategic" really means.

Next time, say this: "Being strategic means consistently making those core directional choices that will best move us toward our hoped-for future. Is this what we're doing?"

Everybody talks about strategy, but there is a big gap between discussing strategy and using a practically strategic approach to achieving the business, the career, or the life you most want.

In this book, Erika Andersen offers you a step-by-step model and skills for making being strategic a powerful habit of mind and action:

- First, get clear about the problem you're trying to solve.
- Then, figure out where you're starting from.
- Now, envision your "castle on the hill," the future you want to create.
- Identify the "trolls under the bridge," the obstacles in your path.
- Next, outline the path to the castle: your core strategies and the tactics for implementing them.
- Keep updating your strategic roadmap as you move toward your vision.

With this model and dozens of real-life examples, Being Strategic will help you approach business--and life--strategically.


NEWS & OPINION: Thinker in Residence: Erika Andersen on Business & Books

Posted March 29, 2013, 6:07 PM with category of Management & Workplace Culture
POST & WIN! Post a reaction or question for Erika in one of her Thinker in Residence posts, and not only will Erika pop by for the discussion, but we'll randomly pick one participant to win a copy of Leading So People Will Follow! In our past two Thinker in Residence posts featuring the thoughtful and motivating work of Erika Andersen, we introduced you to her newest book on leadership, Leading So People Will Follow, and also shared an in-depth Q&A with Erika about strategy. Read more

NEWS & OPINION: Thinker in Residence: A Q&A Interview with Erika Andersen on Being Strategic

Posted March 28, 2013, 5:03 PM with category of Management & Workplace Culture
For me, the most exciting thing about being strategic is that it’s learnable. Most people talk about being strategic as though it’s something you’re born with…or not. And too bad for you if you’re not! Read more

NEWS & OPINION: Thinker in Residence: Erika Andersen, author of Leading So People Will Follow

Posted March 27, 2013, 5:13 PM with category of Management & Workplace Culture
The next featured author in our Thinker in Residence series is Erika Andersen, author of Leading So People Will Follow (Jossey-Bass, 2012); Being Strategic: Plan for Success, Out-Think Your Competitors, Stay Ahead of Change (St. Martin's, 2010); Growing Great Employees: Turning Ordinary People Into Extraordinary Performers (Portfolio, 2007), and the author and host of Being Strategic with Erika Andersen on Public Television. Erika is the founding partner of Proteus International, a consulting and training firm that focuses on leader readiness. Read more

JACK COVERT SELECTS: Jack Covert Selects - Leading So People Will Follow

Posted October 11, 2012, 6:20 PM with category of Management & Workplace Culture
Leading So People Will Follow by Erika Andersen, Jossey-Bass, 224 Pages, $26. 95, Hardcover, October 2012, ISBN 9781118379875 Call it what you will: “Buy-in,” “Loyalty,” or “Enthusiasm. ” Use whatever metaphor for the phenomenon you like—maybe “Everyone’s onboard” and “rowing the oars together”—but the simple reality is that every organization needs leaders, and leaders need followers. Read more

NEWS & OPINION: Pow Wow 2011

Posted December 9, 2011, 10:48 PM with category of Publishing Industry
A few of us just returned from this year's Author Pow Wow in Austin, TX at The Driskill. As for me, I'm exhausted, but also refreshed with a sense of perspective. In support of my previous post, I do feel empowered, and I know others that attended do as well. Read more


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ISBN: 9780312656706

About the Paperback

Publisher Griffin
Publish date 08/03/2010
Pages 273
ISBN-13 9780312656706
ISBN-10 031265670X
Language English

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