Beyond Measure: The Big Impact of Small Changes

By Heffernan Margaret, Margaret Heffernan
A powerful manifesto for CEOs and employees alike: Influential and award-winning business leader Margaret Heffernan reveals how organizations can build ideal workplace cultures and create seismic shifts by making deceptively small changes.

By implementing sweeping changes, businesses often think it's possible to do better, to earn more, and have happier employees. So why does engagement prove so difficult and productivity so elusive?

In Beyond Measure, Margaret Heffernan looks back over her decades spent overseeing different organizations and comes to a counterintuitive conclusion: it's the small shifts that have the greatest impact. Heffernan argues that building the strongest organization can be accelerated by implementing seemingly small changes, such as embracing conflict as a creative catalyst; using every mind on the team; celebrating mistakes; speaking up and listening more; and encouraging time off from work.

Packed with incredible anecdotes and startling statistics, Beyond Measure takes us on a fascinating tour across the globe, highlighting disparate businesses and revealing how they've managed to change themselves in big ways through incremental shifts. How did the CIA revolutionize their intelligence gathering with one simple question? How did one organization increase their revenue by $15 million by instituting a short coffee break? How can a day-long hackathon change the culture of a company? Told with wry wit and knowing humor, Heffernan proves that it's often the small changes that make the greatest, most lasting impact.


Margaret Heffernan is an entrepreneur, chief executive, and author. She was born in Texas, raised in Holland, and educated at Cambridge University. She worked for the BBC and developed interactive multimedia products with Peter Lynch, Tom Peters, Standard & Poors, and The Learning Company. She has served as Chief Executive Officer for InfoMation Corporation, ZineZone Corporation, and iCAST Corporation. The author of "Willful Blindness" and "A Bigger Prize", among others, she blogs for the "Huffington Post", "CBS Moneywatch", and


INTERVIEWS: Margaret Heffernan on Business and Books

Posted May 21, 2015, 10:30 AM with category of Personal Development & Human Behavior
We conclude our Thinker in Residence series with Margaret Heffernan by asking her a few questions about our bread and butter—business and books. Read more

INTERVIEWS: A Q&A with Margaret Heffernan

Posted May 21, 2015, 8:00 AM with category of Personal Development & Human Behavior
We continue our Thinker in Residence with Margaret Heffernan with a series of questions about her new book, Beyond Measure. Read more

INTERVIEWS: Margaret Heffernan

Posted May 20, 2015, 11:00 AM with category of Innovation & Creativity
We begin our Thinker in Residence with Margaret Heffernan with the TED Talk that began the trajectory to her new book, Beyond Measure. Read more

NEW RELEASES: Beyond Measure

Posted May 5, 2015, 10:00 AM with category of Personal Development & Human Behavior
Margaret Heffernan's popular TED talk on creating a better place to work is now a TED Original book! Read more


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ISBN: 9781476784908

About the Hardcover

Publisher Simon & Schuster/ Ted
Publish date 05/05/2015
Pages 128
ISBN-13 9781476784908
ISBN-10 1476784906
Language English

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