Big Red Fez: How to Make Any Web Site Better — Bulk Books — Business Books in Bulk — 800-CEO-READ

The Big Red Fez: How to Make Any Web Site Better

By Seth Godin
YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS.
According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button.
In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, "The Big Red Fez" is a must-have tool for anyone working on the web.
    ABOUT THE AUTHOR

Seth is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books LinchpinTribesThe Dip and Purple Cow.

In addition to his writing and speaking, Seth founded both Yoyodyne and Squidoo. His blog (which you can find by typing "seth" into Google) is one of the most popular in the world.

He was recently inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor in 2013.

Recently, Godin once again set the book publishing industry on its ear by launching a series of four books via Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way.

His newest book, What To Do When It's Your Turn, is already a bestseller.




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Posted January 4, 2002, 8:24 PM with category of Management & Workplace Culture
The Big Red Fez: How to Make any Web Site Better by Seth Godin, Simon & Schuster, 112 Pages, $11. 00 Paperback, January 2001, ISBN 0743227905 Dont let the title confuse you: The Big Red Fez is not about the Schriners, or, more appropriately for Milwaukee (the setting for Happy Days), Mr. Cs Grand Poobah hat. Read more




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Publisher Free Press
Publish date 01/18/2002
Pages 112
Availability Available
ISBN-10 0743227905
Language English

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