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The Big Switch: Rewiring the World, from Edison to Google

By Nicholas Carr
In this eye-opening look at the new computer revolution and its consequences, Nicholas Carr explains why computing is changing and what this means for all of us. A hundred years ago, companies stopped producing their own power and plugged into the newly built electric grid. The cheap power pumped out by electricity providers not only changed how businesses operated but also brought the modern world into existence. Today a similar revolution is under way as companies dismantle their private computer systems and tap into rich services delivered over the Internet. Computing is turning into a utility. The shift is remaking the computer industry, bringing competitors like Google to the fore and threatening traditional stalwarts like Microsoft. The effects will reach further as cheap computing changes society as profoundly as cheap electricity did. In this lucid and compelling book Carr weaves together history, economics and technology to explain the big switch.


INTERVIEWS: A Q&A with Nicholas Carr

Posted November 11, 2014, 12:34 PM with category of Innovation & Creativity
Nicholas Carr tells us what, exactly, automation is and considers how we can use it more wisely to more fully experience life instead of escape it. Read more

INTERVIEWS: Nicholas Carr

Posted November 10, 2014, 10:33 AM with category of Innovation & Creativity
In The Glass Cage Nicholas Carr asks us to reconsider how automation is affecting how we experience our life and work. Read more

NEWS & OPINION: The Shallows: Interview with Nicholas Carr

Posted June 1, 2010, 2:15 PM with category of Management & Workplace Culture
Last year, Nicholas Carr wrote a book called The Big Switch on how computing was changing history, the economy, and our lives in powerful ways. His new book, The Shallows: What the Internet Is Doing to Our Brains addresses the issue from a different standpoint: That the internet, while extremely useful, is making us become more dependent on it, and in the process, is literally changing the neurological patterns in our brains, and thus, how we think. Controversial but insightful, this is the kind of book that makes you step aside from routines you didn't even realize you were a part of, and examine them. Read more

NEWS & OPINION: The Future of Reading

Posted December 30, 2009, 5:18 PM with category of Management & Workplace Culture
I was browsing NPR today and noticed a little article about e-books and Lynn Neary's take on what is happening and perhaps what will happen in the future to not only how we read books and get information - but also how it's written and distributed to the masses. It start off in a quirky way - about how we unsuspecting readers whouldn't have guessed that at the beginning of the decade we would have such a thing like an electronic book and that we would be reading them on our cell phones. Kind of puts things into perspective. Read more

NEWS & OPINION: Channel Insider's 21 to Read

Posted May 27, 2009, 2:49 PM with category of Management & Workplace Culture
Channel Insider recently posted a slide show of 21 Must Read Books for Business Success. It was compiled by asking "successful solution providers what books have both inspired them and shaped their approach to making their businesses a success. " You can get detailed descriptions of the books by viewing the slide show, but the list itself, with links, below. Read more


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800-CEO-READ is currently closed, and not accepting new orders until Monday, August 19th. If you have questions about an existing order, please call 800-236-7323 or email customerservice@porchlight.com.

Price: $16.95/ea

1 $16.95 9780393345223 No volume discount available.

About the Paperback

Publisher W. W. Norton & Company
Publish date 06/10/2013
Pages 294
ISBN-13 9780393345223
ISBN-10 039334522X
Language English