Big Switch: Rewiring the World, from Edison to Google — Bulk Books — Business Books in Bulk — 800-CEO-READ

The Big Switch: Rewiring the World, from Edison to Google

    By Nicholas Carr
A hundred years ago, companies stopped producing their own power with steam engines and generators and plugged into the newly built electric grid. The cheap power pumped out by electric utilities not only changed how businesses operated but also brought the modern world into existence. Today a similar revolution is under way. Companies are dismantling their private computer systems and tapping into rich services delivered over the Internet. This time it s computing that s turning into a utility. The shift is already remaking the computer industry, bringing new competitors like Google to the fore and threatening traditional stalwarts like Microsoft and Dell. But the effects will reach much further. Cheap computing will ultimately change society as profoundly as cheap electricity did. In this lucid and compelling book, Nicholas Carr weaves together history, economics, and technology to explain why computing is changing and what it means for all of us."


INTERVIEWS: A Q&A with Nicholas Carr

Posted November 11, 2014, 12:34 PM with category of Innovation & Creativity
Nicholas Carr tells us what, exactly, automation is and considers how we can use it more wisely to more fully experience life instead of escape it. Read more

INTERVIEWS: Nicholas Carr

Posted November 10, 2014, 10:33 AM with category of General Business
In The Glass Cage Nicholas Carr asks us to reconsider how automation is affecting how we experience our life and work. Read more

NEWS & OPINION: The Shallows: Interview with Nicholas Carr

Posted June 1, 2010, 2:15 PM with category of General Business
Last year, Nicholas Carr wrote a book called The Big Switch on how computing was changing history, the economy, and our lives in powerful ways. His new book, The Shallows: What the Internet Is Doing to Our Brains addresses the issue from a different standpoint: That the internet, while extremely useful, is making us become more dependent on it, and in the process, is literally changing the neurological patterns in our brains, and thus, how we think. Controversial but insightful, this is the kind of book that makes you step aside from routines you didn't even realize you were a part of, and examine them. Read more

NEWS & OPINION: The Future of Reading

Posted December 30, 2009, 5:18 PM with category of General Business
I was browsing NPR today and noticed a little article about e-books and Lynn Neary's take on what is happening and perhaps what will happen in the future to not only how we read books and get information - but also how it's written and distributed to the masses. It start off in a quirky way - about how we unsuspecting readers whouldn't have guessed that at the beginning of the decade we would have such a thing like an electronic book and that we would be reading them on our cell phones. Kind of puts things into perspective. Read more

NEWS & OPINION: Channel Insider's 21 to Read

Posted May 27, 2009, 2:49 PM with category of General Business
Channel Insider recently posted a slide show of 21 Must Read Books for Business Success. It was compiled by asking "successful solution providers what books have both inspired them and shaped their approach to making their businesses a success. " You can get detailed descriptions of the books by viewing the slide show, but the list itself, with links, below. Read more


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Price: $16.95/ea

Publisher W. W. Norton & Company
Publish date 06/10/2013
Pages 294
Availability Available
ISBN-10 039334522X
Language English