The Blue Ocean Strategy Reader: The Iconic Articles by Bestselling Authors W. Chan Kim and Renee Mauborgne
By W Chan Kim
Piece by piece, these articles explain the process of focusing on noncustomers and creating blue oceans: uncontested market spaces, untainted by competition. They also introduce tools for exploring and exploiting these markets, such as the Strategy Canvas, the Six Paths Framework, the Four Actions Framework, the Pioneer-Migrator-Settler Map, the Buyer Utility Map, the Price Corridor of the Mass, and the Business Model Guidethe tools that have come to make up the Blue Ocean Strategy framework. This collection also features Kim and Mauborgne s latest "Harvard Business Review" article, Red Ocean Traps.
Whether or not you re familiar with "Blue Ocean Strategy," this book will give you another perspective onto this widely accepted frameworkand help you implement it in your organization.
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About the Paperback
|Publisher||Harvard Business School Press|
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