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Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others

By David Kord Murray
There is no such thing as a truly original idea. Admit it, you ve borrowed an idea before: from a competitor, a coworker, or the kid sitting next to you in the fifth grade. Borrowing Brilliance is a controversial, big think audiobook, challenging our notions of intellectual property and authorship, and exploring the evolution of a creative idea. Creative ideas were once the territory of the entrepreneur, the marketing department, and the advertising agency, but now they are the responsibility of every employee within a company. A new business discipline is emerging innovation is now a department in many creative companies, tasked with generating new ideas. Murray knows because he was the head of innovation for the Fortune 500 software company Intuit. He was charged with teaching creativity to the members of the company. And that's where his borrowing brilliance program originated. Most people believe creativity is a gift; that it can't be taught; that it's innate in your thinking process, and either you have it or you don t. But Murray lifts the veil off the creative process, bringing it from the shadows of the subconscious mind into the conscious world. Creativity is not the result of divine intervention; it is something that can be learned and it is easily within reach.


NEWS & OPINION: A New inBubbleWrap Giveaway: Plan B

Posted October 19, 2011, 6:06 PM with category of Management & Workplace Culture
If you were to open up David Kord Murray's Plan B to the Table of Contents and run your finger down the list of chapter inclusions, you'd scan such colorful teasers as these: iTunes as a Can Opener The Fat Man and Little Boy Ten Thousand Empty Stores Ernest Hemingway Beginner's Sex Intriguing, to say the least. And isn't it exciting to open up a new book, a book on strategy and management no less, and actually be curious not only about the information provided but also about how these teasers will be resolved, how the author's apparently quirky point of view will levitate the material? Murray did this same thing in his first book, Borrowing Brilliance too. Read more

NEWS & OPINION: What's Your Plan B?

Posted September 1, 2011, 2:11 PM with category of Innovation & Creativity
When we have an idea, or work on a project, it can get absorbed into us. We dream of what it will be like when realized, and imagine all the great things that will happen because of its creation. Eventually, it can be hard to separate our imagination from the unknown variables of reality. Read more

NEWS & OPINION: The Big Brain Business Book Club

Posted July 27, 2010, 1:29 PM with category of Management & Workplace Culture
We're nearing the first anniversary of our Big Brain Business Book Club. For the past four quarters, we've sent out the best picks from the newest books. There have been books from a well-known Fortune 500 CEO, a man you know by name, an urban studies theorist who focuses on creativity in cities, a jack of all trades who speaks to innovation, and a few more. Read more

NEWS & OPINION: The 800-CEO-READ Business Book Awards of 2009

Posted December 15, 2009, 3:00 PM with category of Management & Workplace Culture
The 800-CEO-READ Business Book of the Year Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System—And Themselves by Andrew Ross Sorkin, Viking Books, 624 pages, $32. 95 Even though Too Big to Fail was written during the same year the financial collapse occurred, Andrew Ross Sorkin has written what we predict will be the definitive book on the subject. Sorkin not only tells a gripping “perfect storm” story—reporting the gory details as our 401k’s disappeared and our financial system became nationalized—but he humanizes the players as well, resulting in an imminently readable, albeit lengthy, book. Read more

NEWS & OPINION: Inc. Magazine's Best Books for Business Owners

Posted December 14, 2009, 7:35 PM with category of Management & Workplace Culture
Jack was asked—along with author and editor-at-large Bo Burlingham, Inc. 's Leigh Buchanan, columnist Joel Spolsky, and Zappos CEO Tony Hsieh—to recommend books for Inc. Magazine's list of The Best Books for Business Owners of 2009. Read more



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ISBN: 9781592405800

About the Paperback

Publisher Gotham Books
Publish date 10/05/2010
Pages 292
ISBN-13 9781592405800
ISBN-10 1592405800
Language English

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