Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others

By David Kord Murray
In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process borrowing.?
As a former aerospace scientist, Fortune 500 executive, chief innovation officer of two major companies, inventor and software entrepreneur, David Murray has made a living by coming up with new and innovative ideas. In "Borrowing Brilliance" he explains the origins and evolution of a business idea by showing readers how new ideas are merely the combinations of existing ideas. Since brilliance is actually borrowed, it's easily within reach. It's really a matter of knowing where to borrow the materials and how to put them together that determines creative ability. Murray presents a simple Six-Step process that anyone can use to build business innovation:
Step One: "Defining"?Define the problem you?re trying to solve.
Step Two: "Borrowing"?Borrow ideas from places with a similar problem.
Step Three: "Combining"?Connect and combine these borrowed ideas.
Step Four: "Incubating"?Allow the combinations to incubate into a solution.
Step Five: "Judging"?Identify the strength and weakness of the solution.
Step Six: "Enhancing"?Eliminate the weak points while enhancing the strong ones.
Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), Bill Gates, George Lucas, Steve Jobs, Albert Einstein, and other creative thinkers. Murray used these methods to re-create his own career and he shows how you can harness them to find your own creative solutions. First you copy, then you create. And the further from your own company you look, the more creative the solution.
In the new bible of business innovation, renowned creativity expert David Kord Murray reveals the key to the creative process: borrowing. There is no such thing as a truly original idea. Great thinkers throughout history have understood this and used it to their advantage. Bill Gates ?borrowed brilliance? to create Microsoft, Steve Jobs ?borrowed? to create the Mac, and long before that Sir Isaac Newton used similar thinking techniques to arrive at his theory of gravity. "Borrowing Brilliance" is challenges our notions of intellectual property and authorship, explores the evolution of a creative idea, and takes us step-by-step through Murray's own unique thought process, which combines analytical and non-traditional thinking techniques. Murray's six step ?borrowing? process is one that anyone can master to build business innovation.
Murray combines practical lessons with stories from his own career, as well as the careers of brilliant borrowers past and present. Most people believe creativity is a gift, that it can?t be taught, that it's innate in your thinking process and either you have it or you don?t. But Murray lifts the veil off the creative process, bringing it from the shadows of the subconscious mind into the conscious world. Creativity is not the result of divine intervention; it is something that can be learned and it is easily within reach.


NEWS & OPINION: A New inBubbleWrap Giveaway: Plan B

Posted October 19, 2011, 6:06 PM with category of Management & Workplace Culture
If you were to open up David Kord Murray's Plan B to the Table of Contents and run your finger down the list of chapter inclusions, you'd scan such colorful teasers as these: iTunes as a Can Opener The Fat Man and Little Boy Ten Thousand Empty Stores Ernest Hemingway Beginner's Sex Intriguing, to say the least. And isn't it exciting to open up a new book, a book on strategy and management no less, and actually be curious not only about the information provided but also about how these teasers will be resolved, how the author's apparently quirky point of view will levitate the material? Murray did this same thing in his first book, Borrowing Brilliance too. Read more

NEWS & OPINION: What's Your Plan B?

Posted September 1, 2011, 2:11 PM with category of Innovation & Creativity
When we have an idea, or work on a project, it can get absorbed into us. We dream of what it will be like when realized, and imagine all the great things that will happen because of its creation. Eventually, it can be hard to separate our imagination from the unknown variables of reality. Read more

NEWS & OPINION: The Big Brain Business Book Club

Posted July 27, 2010, 1:29 PM with category of Management & Workplace Culture
We're nearing the first anniversary of our Big Brain Business Book Club. For the past four quarters, we've sent out the best picks from the newest books. There have been books from a well-known Fortune 500 CEO, a man you know by name, an urban studies theorist who focuses on creativity in cities, a jack of all trades who speaks to innovation, and a few more. Read more

NEWS & OPINION: The 800-CEO-READ Business Book Awards of 2009

Posted December 15, 2009, 3:00 PM with category of Management & Workplace Culture
The 800-CEO-READ Business Book of the Year Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System—And Themselves by Andrew Ross Sorkin, Viking Books, 624 pages, $32. 95 Even though Too Big to Fail was written during the same year the financial collapse occurred, Andrew Ross Sorkin has written what we predict will be the definitive book on the subject. Sorkin not only tells a gripping “perfect storm” story—reporting the gory details as our 401k’s disappeared and our financial system became nationalized—but he humanizes the players as well, resulting in an imminently readable, albeit lengthy, book. Read more

NEWS & OPINION: Inc. Magazine's Best Books for Business Owners

Posted December 14, 2009, 7:35 PM with category of Management & Workplace Culture
Jack was asked—along with author and editor-at-large Bo Burlingham, Inc. 's Leigh Buchanan, columnist Joel Spolsky, and Zappos CEO Tony Hsieh—to recommend books for Inc. Magazine's list of The Best Books for Business Owners of 2009. Read more


  Choose a format

Price: $12.80/ea
LIST PRICE: $16.00

Paperback Non-returnable Discounts
Quantity Price Discount
1 - 24 $12.80 20%
25 - 99 $9.92 38%
100 - 249 $9.60 40%
250 - 499 $9.28 42%
500 - 999 $9.12 43%
ISBN: 9781592405800

About the Paperback

Publisher Gotham Books
Publish date 10/05/2010
Pages 292
Availability Available
ISBN-13 9781592405800
ISBN-10 1592405800
Language English

Need 1000 or more?

Additional discounts may be available for print books. We also offer pricing for RETURNABLE orders. Please call 1-800-236-7323 or email us to request a quote.

Interested in eBooks?

If you would like pricing and availability on eBooks (25 copy minimum/US billing only), click the link below to send an email directly to our trusted digital distribution partner, BookShout.
Request a quote for eBooks

Other questions about eBooks can be directed to