Box: How the Shipping Container Made the World Smaller and the World Economy Bigger — Bulk Books — Business Books in Bulk — 800-CEO-READ

The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger

    By Marc Levinson

In April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. The Box tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about.

But the container didn't just happen. Its adoption required huge sums of money, both from private investors and from ports that aspired to be on the leading edge of a new technology. It required years of high-stakes bargaining with two of the titans of organized labor, Harry Bridges and Teddy Gleason, as well as delicate negotiations on standards that made it possible for almost any container to travel on any truck or train or ship. Ultimately, it took McLean's success in supplying U.S. forces in Vietnam to persuade the world of the container's potential.

Drawing on previously neglected sources, economist Marc Levinson shows how the container transformed economic geography, devastating traditional ports such as New York and London and fueling the growth of previously obscure ones, such as Oakland. By making shipping so cheap that industry could locate factories far from its customers, the container paved the way for Asia to become the world's workshop and brought consumers a previously unimaginable variety of low-cost products from around the globe.

Published in hardcover on the fiftieth anniversary of the first container voyage, this is the first comprehensive history of the shipping container. Now with a new chapter, The Box tells the dramatic story of how the drive and imagination of an iconoclastic entrepreneur turned containerization from an impractical idea into a phenomenon that transformed economic geography, slashed transportation costs, and made the boom in global trade possible.


NEWS & OPINION: Our Response to BusinessWeek

Posted February 9, 2009, 3:32 AM with category of General Business
There are only a few people in the media who know business books as well as Jack and I. Hardy Green, an associate editor at BusinessWeek, is one of those people. We met with Hardy in New York two weeks ago and he quickly commenced with critiquing our selections for The 100 Best. Read more


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Publisher Princeton University Press
Publish date 03/28/2016
Pages 544
Availability Available
ISBN-10 0691170819
Language English

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