Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School [With DVD]
By John Medina
Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know--like the need for physical activity to get your brain working its best. How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget--and so important to repeat new knowledge? Is it true that men and women have different brains? In Brain Rules, Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule--what scientists know for sure about how our brains work--and then offers transformative ideas for our daily lives. Medina's fascinating stories and infectious sense of humor breathe life into brain science. You'll learn why Michael Jordan was no good at baseball. You'll peer over a surgeon's shoulder as he proves that most of us have a Jennifer Aniston neuron. You'll meet a boy who has an amazing memory for music but can't tie his own shoes. You will discover how: Every brain is wired differentlyExercise improves cognitionWe are designed to never stop learning and exploringMemories are volatileSleep is powerfully linked with the ability to learnVision trumps all of the other sensesStress changes the way we learn In the end, you'll understand how your brain really works--and how to get the most out of it.
NEWS & OPINION: Bunches of Business Book Recommendations
Posted August 25, 2008, 2:00 PM with category of Management & Workplace CultureThere has been quite a run in the blogosphere in the last two weeks with people recommending business books. Josh Kauffman may have started this tidal wave with his updated 2008 version of The Personal MBA. His list is 77 books long with the mantra "skip b-school and the $100,000 loan: you can get a world-class business education simply by reading these books. Read more
NEWS & OPINION: Brain Rules
Posted March 24, 2008, 3:35 PM with category of Management & Workplace CultureA rather interesting book was released last week by Pear Press entitled Brain Rules. It was written by the director of the Brain Center for Applied Learning Research at Seattle Pacific University, John J. Medina, and he writes in the introduction: If you wanted to create an education environment that was directly opposed to what the brain was good at doing, you probably would design something like a classroom. Read more
NEWS & OPINION: Excerpt from Brain Rules
Posted March 18, 2008, 2:00 PM with category of Management & Workplace CultureThe excerpt below is the introduction to Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School. The book was authored by John Medina, a developmental molecular biologist and research consultant, and director of the Brain Center for Applied Learning Research at Seattle Pacific University. Brain Rules By John Medina Go ahead and multiply the number 8,388,628 x 2 in your head. Read more
1 $29.95 9780979777707 No volume discount available.
About the Hardcover
To order call 1-800-236-7323 or e-mail email@example.com