By Roger Dooley
This bookexplains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to varioustypes of marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.
1 $22.95 9788492921164 No volume discount available.
About the Paperback
To order call 1-800-236-7323 or e-mail firstname.lastname@example.org