Brainfluence

By Roger Dooley
This bookexplains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to varioustypes of marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.




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About the Paperback

Publisher Urano
Publish date 05/31/2015
Pages 0
ISBN-13 9788492921164
ISBN-10 8492921161
Language Spanish, English